62% of Clients Willing to Switch Financial Advisors to Know More About Bitcoin: NYDIG Survey

“Unprecedented client demand for advisors to offer access to Bitcoin,” says bitcoin trading and custody service provider subsidiary of Stone Ridge Holdings Group.


NYDIG, the subsidiary of Stone Ridge Holdings Group, revealed in its latest financial advisory survey that there is a high demand for advisors to offer Bitcoin access.

22% of the financial advisors’ clients own Bitcoin, while 2.5% hold BTC with their advisors.

The bitcoin trading and custody services provider survey revealed that 82% of clients expect their advisors to be knowledgeable sources about Bitcoin as an asset class. Still, only 21% of clients have actually brought it up.

“Understanding this gap and closing it is critical,” states the report.

Interestingly, 62% of clients said they would switch financial advisors to advice about the leading cryptocurrency. Client attitudes are shifting as an estimated more than 1 in 5 financial advisory clients already own Bitcoin.

“The increasingly widespread adoption of Bitcoin has perhaps caught many advisors by surprise, and few manage Bitcoin for their clients today.”

The poll was conducted on Jan. 26-27, 2021, among a national sample of 2,082 US consumers. And the respondents want their advisors involved, with 65% saying they wish they knew more about the trillion-dollar asset.

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