In an age of digital advertising, companies continue to seek out new and revolutionary ways to get their messages out to targeted, hyper specific audiences. The work done by major corporations like Facebook have changed the way we view online advertising; the use of tracking cookies, search trends, and the linking of concepts through smart technologies has made it easier than ever before to reach the right audience with the correct messages.
Innovations in blockchain technology has made it even easier to generate advertising brands bent on providing companies with the tools necessary to reach their best potential customers. A Korean advertisement company by the name of AD4th seeks to revolutionize the industry by providing a service that links a variety of different advertising strategies together in a single, cohesive brand.
What Service Does AD4th Provide?
The decentralization of advertisement is a monumental concept for AD4th. Using the decentralization model, they claim to solve three main problems.
First, the company claims to get around the issue of “excessive broker commission” by taking out the middleman that would otherwise, in the traditional advertisement digital model, take a significant cut out of the profits made from successful targeted advertisement.
Next, AD4th works to prevent advertising fraud. This point should be straightforward; no controlling, centralized authority on the advertisement means that there is no point in the interaction between advertiser and customer that would allow for defraud or manipulation.
Finally, and perhaps most importantly, the company argues that their decentralized model prevents “poor targeting accuracy.” By linking together several of the typical metrics for determine targeting effectiveness (i.e. search trends and cookies), the blockchain-based decentralized system used by AD4th purports to increase targeting specificity and accuracy.
AD4th Decentralized Digital Ads Using ICON (ICX) Token Benefit
The company uses their own token, the ICON token, to create a decentralized, blockchain-based economy. They argue that this will allow for exponential expansion through the warranted increase of worth via inflation.
AD4th As A Coporation
A review of AD4th would be entirely incomplete if it failed to recognize perhaps the largest selling point of the company’s decentralization efforts: they have a proven track-record of excellence in advertising. In 2017, the company generated a whopping $29 million in ad revenue and trade funds in their home country of South Korea. Additionally, the team in charge of this particular project is a combination of respected professionals from several large advertisement agencies in Korea, including “Korean portal site, Naver search advertisement, and Cauly Advertisement.”
This makes them the biggest advertising company in the country. Additionally, consumers should note that the company has published an in-depth explanation of their model, as well as a clear roadmap of plans for the expansion of the blockchain technology, the creation of a decentralized economy, and the rolling out of their service to select targets.
AD4th Insight Conclusion
AD4th is a combination of different Korean advertisement professionals linked by the desire to create a decentralized and blockchain-based mode of advertisement for consumers. Moving forward, the company continues to look into the concept of decentralized advertisement as a means to provide solutions to the most pressing problems facing the industry.