An award-winning advertising agency, QNY Creative out of NY, is stepping up its game – starting a new ad platform – built on blockchain technology. The company who has a goal of becoming a worldwide blockchain contender, sees right now as the perfect time to take the step.
QNY has a reputation for being an authentic, real world ads agency, used by major companies like National Geographic Magazine. To speed up the process of the ad network’s development, QNY Creative will be working closely with Adbank, a Canadian blockchain tech company built on Ethereum’s network. Adbank, who already has a successfully launched token called the ADB, seems to be the ideal fit for helping QNY launch their ad platform.
QNY is known for their transparent system of operations, which is likely why they are choosing to use Ethereum’s blockchain to suite their needs. The company has already started several new projects within the much larger blockchain ad-based one. New test programs will be launched to improve the user experience, technological infrastructure, and general operation of the ad platform. The reason, QNY wants to see how far they can take the blockchain technology developed by Adbank, having total faith the collaboration will be considered a milestone for breakthrough blockchain development.
As it is now, the ads industry has a lot of fault. Without transparency, people have no idea where their money is really going. But, with QNY Creative’s new tech, funding for advertisements will be trackable, as will engagement from the users who interact with the ads. The new agency is ready for the partnership, ready to create waves in the blockchain industry. A primary goal of the company is to take it worldwide with total transparency. There’s simply not enough as it is right now, ad fraud is more prevalent than ever. Issus of trust have now developed between ad networks, brands and individuals on the networks. Advertising has suffered for too long, as have the people using the platforms.
With blockchain technology, QNY can rebuild transparency on their ad network. A new transparent platform is exactly what the industry needs, since it’s built on blockchain which is trustless, people will not have to worry about fraud being committed. Ad fraud is ranging in the hundreds of millions of dollars per year as of now.
But, with the help of QNY – the industry has potential to turn around – other agencies are also taking the leap into blockchain technology as well. As far as agencies go though, none is more trusted than QNY Creative. Adbank is also just as trusted in Canada, likely due to their removal of middleman management or fees, making the price to run ads on the platform significantly different. Through using AdBank’s platform, QNY Creative is going to bring a new refreshing transparency to the advertising world, already being used by major companies like National Geographic among others.
How can the blockchain be used to further improve advertising? Share your thoughts in the comment section below.