Adidas Sneaker Ad to Commemorate Game of Thrones Premiere Highlights VeChain’s NFC Chips

There are millions of fans that will tune in this Sunday to see the premiere of the final season of Game of Thrones, making it a major promotional opportunity for many advertisers.

There is already a promotional initiative set up with HBO in collaboration with SBTG, a sneaker designer in Singapore.

However, this mainstream show seems to be dipping their toes in the cryptocurrency waters, as they have just announced the use of NFC chips by VeChain to be used in the same initiative, according to reports from Invest in Blockchain.

The sneakers are not actually meant to be sold. There are four pairs created that will be featured at the Limited Edt Chamber store in The Shoppes at Marina Bay Sands from April 17th until April 30th. Instead of making the sneakers available to purchase, fans will be able to enter a competition that lets them be the winner of the specially-designed footwear. Information about the competition is limited.

By involving VeChain, the token and the project stand to gain a lot of attention, considering the hardcore nature of GOT fans. The NFC chips are embedded as an effort to “verify the authenticity of each pair through VeChain Thor blockchain,” according to the official news report on the matter. Furthermore, the chips contain access to behind-the-scenes videos of each sneaker, which can be played by downloading the mobile app.

The mainnet for VeChain was just launched last year, but they have seen a significant number of marketing efforts come their way. It is thriving the most substantially in the Asian market, though this publicity with GOT fans could cause a major boost in popularity in the US market too.

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Krystle M
Krystle is an American cryptocurrency blogger that wants to see the future of crypto and blockchain technology evolve. She has been writing about cryptocurrency for about a year, with a special interest in blockchain technology and regulatory measures around the world. While away from writing and learning about the changes in the cryptocurrency industry, she likes to indulge in science fiction novels and further her experience in playing both guitar and piano.

[Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

[Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer


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