There are millions of fans that will tune in this Sunday to see the premiere of the final season of Game of Thrones, making it a major promotional opportunity for many advertisers.
There is already a promotional initiative set up with HBO in collaboration with SBTG, a sneaker designer in Singapore.
However, this mainstream show seems to be dipping their toes in the cryptocurrency waters, as they have just announced the use of NFC chips by VeChain to be used in the same initiative, according to reports from Invest in Blockchain.
The sneakers are not actually meant to be sold. There are four pairs created that will be featured at the Limited Edt Chamber store in The Shoppes at Marina Bay Sands from April 17th until April 30th. Instead of making the sneakers available to purchase, fans will be able to enter a competition that lets them be the winner of the specially-designed footwear. Information about the competition is limited.
By involving VeChain, the token and the project stand to gain a lot of attention, considering the hardcore nature of GOT fans. The NFC chips are embedded as an effort to “verify the authenticity of each pair through VeChain Thor blockchain,” according to the official news report on the matter. Furthermore, the chips contain access to behind-the-scenes videos of each sneaker, which can be played by downloading the mobile app.
The mainnet for VeChain was just launched last year, but they have seen a significant number of marketing efforts come their way. It is thriving the most substantially in the Asian market, though this publicity with GOT fans could cause a major boost in popularity in the US market too.