Adshares is a blockchain-based advertising platform. Find out how it works today in our Adshares review.
What Is Adshares?
Adshares, found online at Adshares.net, promises to revolutionize the advertising industry using blockchain technology. The company offers programmatic advertising on a decentralized, peer-to-peer marketplace. Advertisers and publishers can interact directly with one another without the need for a middleman.
Like similar blockchain-based advertising platforms, Adshares emphasizes benefits like low fees, better transparency, limited censorship, and machine learning.
The Adshares ICO began in July and is taking place until the end of 2017. During the ICO, you can purchase ANN tokens. ANN tokens will be a utility token used for every function on the Adshares platform.
How Does Adshares Work?
The Adshares platform revolves around a custom-made blockchain called the Enterprise Service Chain, or ESC. That blockchain powers the entire platform and facilitates fast transactions and cheap micropayments.
Complete details about the Enterprise Service Chain can be found at the ESC whitepaper, which lists detailed information about the technical specifications of the blockchain.
In ESC, accounts are organized in hierarchical fashion, with each account bound to a local node. Blocks of transactions are created in regular intervals – similar to how most blockchains work today. The blockchain is based on a proof of stake algorithm. With PoS, a small, fixed number of VIP nodes decide on the composition of transactions included in the block. After each block is closed, the set of VIP nodes is selected based on the highest sum of tokens stored in accounts of the nodes (deleted proof of stake). VIP nodes have total authority over nodes and accounts. If a consensus between VIP nodes is reached, other connected nodes can be partially paralyzed and their accounts.
Adshares emphasizes all of the following features:
With Adshares, there’s no need for an advertising platform operating as a middleman – like AdWords or Facebook Ads. The platform allows for direct, secure interaction in a P2P marketplace between advertisers and publishers.
Adshares offers greatly reduced fees due to improved competition. Adshares frequently mentions that modern ad networks can take a cut of up to 50%. Adshares, which has significantly less overhead, can charge a significantly lower rate. In fact, Adshares will only charge a 1% fee.
Small players can compete with big corporations on equal footing.
Single Currency Across Borders:
Adshares accepts a single currency (the ANN token) which can be used across borders for seamless, cheap transactions within the platform.
Today’s advertising networks have the power to suppress opinions by blocking ads. Adshares, like other blockchain-based advertising networks, emphasizes the lack of censorship on its platform. Big corporations cannot silence controversial content.
Data is publicly accessible for anyone to analyze, and Adshares is a transparent platform.
Adshares is built with machine learning in mind, and is prepared to handle AI systems.
Adshares claims that their decentralized market “reduces adblock power”, although it’s not totally clear how this works.
Adshares will support the Coalition for Better Ads to ensure only the best, most user-friendly ads are displayed on the platform.
Who’s Behind Adshares?
Adshares is led by Jacek Zemlo (Founder), who has 12+ years of software development and advertising experience. He’s also described as a “blockchain wizard”. Other key members of the team include Dr. Leszek Rychlewski (Founder), who has 20+ years of experience in software development for big data and bio-informatics applications.
The Adshares ICO
The Adshares ICO launched on July 7, 2017 and is ongoing until the end of 2017. Tokens will be converted to the ESC blockchain once the platform is ready. Adshares aimed to raise a minimum of $1 million during its sale. At the time of writing (August 31), Adshares had just passed 5,000 ETH in funding (about $2 million USD).
The tokens are set at a price of $0.10 for the first 10 million tokens. That price will increase after the first 10 million.
Adshares has a limited withdrawal system in place to prevent abuse by the company. The Adshares team can only withdraw a maximum of 1% of funds each week.
Adshares is an advertising platform built on the blockchain. The developers have created their own blockchain called ESC that aims to provide fast transaction times and easy micropayments.
The Adshares ICO is ongoing throughout the second half of 2017, and development is actively underway on the project. You can learn more about Adshares online today by visiting the company at Adshares.net.