What Is adToken?
adToken is essentially a conglomerate of several companies coming together for a common cause. Among the key organizations at the center of adToken are ConsenSys, MetaX, the Data & Marketing Association, and the adChain Association.
There are also several noteworthy people who have helped to make adToken happen. For starters, there is Ameen Soleimani, who is the primary developer of adToken and someone with a wealth of experience working with cryptocurrencies. Also important are the two heads of the adToken technical team, Mike Goldin and Miguel Morales. Goldin is the founder of ConsenSys, while Morales works for MetaX.
How adToken Works
In short, adToken is the currency used to make the AdChain program run. The adChain platform is browser agnostic and based within Ethereum blockchain, meaning digital advertising is integrated into existing software. The adToken cryptocurrency is what’s used for all internal transactions within AdChain. The possible transactions on AdChain include entering domains, challenging the legitimacy of domains, and voting on the legitimacy of domains.
Currently, the price of an adToken is roughly 8 cents. Those with adTokens can either propose new domain listings to AdChain or verify existing listings. Essentially, they assess domains on whether or not they are legitimate. If the credibility of a specific domain is raised, adToken holders are the ones voting on the outcome so that domains that are artificially inflating their number of visitors with bots can be identified. This helps to give digital advertisers a more accurate assessment of a particular website and how much value there would be advertising on it.
There are three aspects to the AdChain program that make it both transparent and useful for digital advertisers. The first is the AdChain registry, which records domain names that have been verified as credible by AdChain community members. The second is the holders of the adToken currency. They help to uphold the integrity of the registry by essentially serving as whistleblowers for publishers who are fake or inflate their numbers with bot traffic. The final piece of the puzzle is the registrants who apply to be listed and then have to renew their listing. This helps to easily identify fraudulent publishers.
adToken Lunarscape Rinkeby Rover AdChain Registry Dapp Benefits
The top benefit of adToken is that is helps to identify domains that aren’t real or who are falsifying their web traffic. Such a system helps to coordinate the advertising supply chain and prevent the kind of fraud that can happen with bot traffic altering the actual number of hits a website receives.
There’s no guarantee that adToken will be ideal for your specific business. However, there is a great amount of transparency in the activity of publishers, creating plenty of upside for digital advertisers that want to utilize the AdChain program.
Is adToken Right For You?
If you work with digital advertising in any capacity, adToken is an opportunity worth exploring. You will want to do your own research in order to understand if it’s an ideal fit for your specific business. However, adToken appears to have the capacity to help prevent companies of all sizes throw away money by advertising on domains that artificially inflate the number of visitors they get.