Gaze Coin and Advir.co, two start-ups of the virtual and augmented reality (VR/AR) market, announced a strategic partnership this week. While Gaze Coin is a blockchain token and a platform for VR/AR, Advir.co is a specialist in VR/AR ads.
The objective of this partnership to provide tools to immersive content creators and advertisers for them to monetize VR/AR assets and get a deeper and better understanding of how users engage in this type of platform.
But what is Gaze Coin?
Their objective to make a breakthrough in VR/AR monetization by measuring and employing user gaze as a type of unit of exchange. It works like this: Gaze Coin calculates how much time users spend immersed inside VR/AR, the amount of time they spend looking and interacting with content through an eye-tracking technology. Then, they create a micro-transaction system that can charge advertisers for the time the users spent looking at their ads and transfer the money to the creators of the content, while also rewarding the user for consuming the content.
The transactions are handled discreetly in real-time using blockchain technology. The aim of the partnership is to use the Gaze Coin to improve Advir.co's ad service and bring more options and value to their clients, publishers of content and advertisers.
Advir founder and CEO, Samuel Huber, states that there is a lot of ad fraud in the advertising sphere and this problem affects over 80% of ad money spent anywhere. Because of this, this partnership with Gaze Coin can be a solution. He expects that, using Advir, the developers can have more control over placements and help to keep as non-intrusive as possible.
The partnership's objective from their side is to reduce the risk of fraud using Gaze Coin's technology to filter fake impressions and giving more certainty to advertisers.
As the only programmatic marketing platform focusing in VR, Advir is part of a large ad network with clients such as AOL and Yahoo. They company plans to improve its service with the Gaze Coin technology, optimizing ads and then later virtual commerce. The partnership, their CEO states, can become a unique ledger in the landscape of virtual transactions, providing better results to both advertisers and developers.
Both Gaze Coin CEO and founder Jonny Peters and Advir's CEO agree that the partnership is about making branded content more authentic and always less intrusive, also ensuring that data is gathered of what objects are seen, for how long and by who, which can help them develop better products in the future.
If you are interested, there is a pre-sale of the Gaze Coin token going on. This cryptocurrency is being through SafLaunch until November 28. You can find out more details at https://www.saftlaunch.com/project/gazecoin.
About Gaze Coin
Gaze Coin's objective as a company is to solve the challenges of monetization in virtual worlds. According to the company, their goal is to bridge the gap between the difficulties VR/AR developers are having monetizing their content and of brands to capitalize in this new market.
The Gaze Coin also has a cryptocurrency token, GZE, a blockchain solution focused in solving transaction problems and manage payments. Founded in 2017 in Sydney, Australia, Gaze Coin also develops VR experiences that employ its platform.
If you want to know more, you can visit: https://www.gazecoin.io/
Their social profiles are as follows:
Advir.co is a platform that revolves around virtual and augmented reality product placement in a non-intrusive manner. Advir is the one fully programmatic marketing company in the VR/AR field and has several connections to large ad networks in the world.
The company is based in London but wants to expand to New York and San Francisco in 2018. It was created this year and it's still in beta testing, but already has more than 100 VR developers registered in their platform.