AIRBLOC is a fully decentralized data exchange blockchain platform built to replace the current problem-ridden systems in the personal data and data management market in respect to apps, data consumers, and users. The data collected by the AIRBLOC client app and processed within the AIRBLOCK ecosystem is used to improve ad targeting. Advertisers will be able to purchase data from the AIRBLOCK marketplace and a part of the data sale price will go to rewarding the user.
The developers of the AIRBLOC Network ab180 are driven by what they call ‘a technology-centric culture’. The ‘Techie team’ is made up of seasoned digital marketing professionals and software engineers with rich experience in blockchain projects as well as data engineering. The digital advertising company is embracing blockchain in an effort to improve the expanse of its advertising service and to enhance the accuracy of ad-targeting as well as improve conversion rates with targeted ads.
What makes AIRBLOC’s system stand out is that it uses artificial intelligence to track devices and individuals and currently has the capacity to track 13 million devices concurrently and in real time. What makes the system effective is that the company already has a tested data pipeline that is the backbone of the efficiency in ad targeting. The data pipeline is responsible for collecting, refining, and analyzing the data used in digital ad targeting.
Features of the AIRBLOC Ecosystem
The AIRBLOC blockchain ecosystem built for targeted digital advertising solves quite a number of problems that have been a red-tape to the advancement of the industry. These include:
Prevention of Infringement of Personal Data Rights:
Many apps developed for digital advertising services at present have a bad reputation for exploiting its target audience and selling sensitive personal data to third-parties without permission.
Elimination of Irrelevant, Spam, and Fraud Ads:
The AIRBLOC smart ad filtering system will ensure that the target audience is not served with ads that are irrelevant to them or ads that may lead to their loss of money such as spam and scams ads.
Restoration of Personal Data Ownership:
Decentralization has made it possible for data creators and individuals using data collection services to truly own their data. In the current digital advertising space, data is typically owned by the collecting entity. AIRBLOC’s data pipeline ecosystem will change this and grant data ownership back to the original owners.
Informatization of Ads:
AIRBLOC is introducing something new to the advertising industry: informatization of advertisements. The platform is built to make it easy for the user to configure which ads to view and which ones not to so as to feed them with useful information.
AIRBLOCK ICO Details
- Token Symbol: ABL
- Token Sale Starts: April 23, 2018
- Token Sale Ends: June 29, 2018
- Token Price: 1ETH = 10,000ABL
- Total Supply: 400 Million ABL
- Token Standard: ERC 20
AIRBLOC has put together a one-of-a-kind digital advertising platform that aims to bridge the divide between the advertisers, the publishers, and the target audiences. Their data marketplace is easy to access, their ads are data-driven and effective, and the blockchain platform is tamper and fraud-proof. For the target audience, AIRBLOC is the only ad market where their data is appropriately rewarded.