Albert Heijn to Apply Blockchain Tracking Transparency to Orange Juice Using QR-Codes
Albert Heijn Decides to Apply Blockchain Tracking Transparency to Orange Juice
Everything that consumers eat and drink impacts their body. Every product has a list of ingredients that contribute to the actual food product, but that is the limit of information consumers get. Albert Heijn, a supermarket chain that outperforms all others in Holland, has decided to make the process more transparent to ensure the quality and safety of a specific grocery item – orange juice.
The International Supermarket News reported this announcement on September 21st, saying that the chain will be partnering with their supplier, Refresco, to launch the blockchain system. The goal is to give consumers more details about the product, allowing them to scan any QR code with their phone to see the entire production of their juice, from Brazil to the Netherlands. Information available will include the ratings of the growers, when the oranges were harvested, and how sweet they should be. There is also an option that lets them tip the farmer with “Like2Farmer.”
Commercial director Marit van Egmond for Albert Heijn said,
“We want to make an active contribution on issues that are important to our customers — by making our products healthier, reducing food waste, and limiting our impact on the environment. Transparency in the chain is becoming increasingly important.”
Blockchain technology started as a solution for transparency in the cryptocurrency industry, but this level of transparency has found its way to multiple other industries as well. The global food industry can improve the way that companies take care of consumers, supporting integrity and safety in their protocols. As a result, customers can find products with the best quality, which is recorded for them to reference.
Other parts of the world are adapting to this opportunity as well. For instance, blockchain is being used in South Indian state of Kerala’s government, tracking their supply of dairy products, vegetables, and fish for better efficiency. In a similar way, Microsoft has been creating a tracking platform as well, providing better traceability to their supply chain.
Demonstrating just how far blockchain technology is reaching, Walmart noted that they are interested in enhancing their live food business with blockchain. They are collaborating with IBM to reduce food waste and contamination with the transparency that blockchain affords.