Ambrosus Partners Nongshim’s NDS to Provide Traceability for Beef
Globally decentralized blockchain and IoT platform, Ambrosus has announced that it has entered into a partnership with NDS, a subsidiary of Korean food producer Nongshim, to offer premium quality beef traceability services.
Terms of the partnership will see Ambrosus use its AMB-NET to drive a revolutionary beef traceability model in Mega Mart. The deal will allow company partners and consumers to unhindered access to detailed information about the history and transportation surrounding each cut of beef.
With this partnership, an essential layer of transparency and quality assurance will be added to the historically complex supply chain.
According to Angel Versetti, CEO and Co-founder of Ambrosus, cooperating with NDS for this Proof-of-Concept is mutually beneficial to both companies, as the PoC will provide consumers with much-needed information about the quality and origin of their beef products. Ambrosus is looking forward to building an end-to-end solution for Mega Mart’s beef supply chain, and to demonstrate the flexibility and efficiency of Ambrosus’ blockchain and IoT platform. Ambrosus is proud to pioneer this beef traceability solution in cooperation with the NDS.
How the Partnership Will Work
Per the partnership, Ambrosus will handle identifying and tracing all of Mega Mart’s’ beef using distributed ledger technology.
It will also set up the data from each piece of meat into a consumer-oriented application, designed to boost trust and maximize customer satisfaction. Through a QR code, the specific cow, its origin, the veterinarian’s health check of the meat, and the transportation conditions of the product will all be easily accessible to the consumer through the scan of a smartphone. In this way, the location, quality, and temperature of Korea’s finest beef can effectively be monitored.
Joong-Won Kim, CEO of NDS, said we are pleased to announce this strategic collaboration with Ambrosus, as it allows NDS to remain on the cutting edge of current technological solutions. With the Ambrosus Network, NDS will be able to demonstrate the quality and origin of a variety of premium beef products in order to build consumer trust with much-needed transparency. For the first time, blockchain technology can be leveraged to practically improve Korean food standards, especially for all customers of Mega Mart.