Analyzing the VeChain (VET) Partnerships: All Marketing Hype or Real Goals Coming to Life
How many partnerships by VeChain are legitimate and how many are just blowing smoke? According to DappLife.com’s article, a majority are just marketing fluff, something common in the business world, but they do have some powerful supporters.
The Hype And The Reality
Talk on Twitter of the International Air Transport Association announcing the possible shift towards requiring the use of RFID bag tags with technology from VeChain led to a speculative rumour that they may soon announce a partnership.
Considering how little there is to go on, to give this more credit than twitter users having fun with speculation would be misguided.
— WaZa (@wazapepe) January 3, 2019
There has been talking since last year of a partnership with Oxford University’s mathematical institute.
This came about when a job posted by Oxford for a postgraduate student was seen to be sponsored by VeChain and working with mathematical proofs and models for VeChain. The Chief Scientist for Vechain (Peter Zhou) stated:
“VeChain always seeks top academic partners. Oxford is no doubt the top of the top. My personal take is blockchain technology had been developed over the years among more and more computer genius and professionals, however, we see very few people from academies emerge into this space over the past few years.”
Oxford students are working on the rebranding initiative but all intellectual property will continue to be under VeChain. Whether this can be construed as a partnership remains to be seen (many online arguments to this end can be found on the comments of Twitter).
The speculation on partnerships is further fuelled by a translation of a Chinese tweet by twitter user Ben Yorke:
New VeResearch partners…. Can't get much better than that pic.twitter.com/wCxVMM9Fy9
— Ben Yorke | vechain101.com (@BenYorke) January 2, 2019
But the truly mysterious announcer of speculation is infamous user Coca-Cola Kid (a twitter handle belonging to a person whose true identity remains unknown). Partnership announcements have often cryptically been preceded by hints tweeted out by the self-described “shillmaster”.
The following is an example of how rumours began that VeChain was getting ready to announce a partnership with the People’s Bank of China (PBOC):
Hey my wretched cavern-infestations. They found me, I had to make a run for it. Listen up.🍵🥟https://t.co/Y5mHaq0RoV$VET $BTC $ETH $XRP $IOTA $NEO $ICX#cocacolakid #cocawhispers #vechain pic.twitter.com/sxbTHyUS8R
— Coca Cola Kid (@CocaColaKid_OG) January 20, 2018
Although debate still exists over whether or not these posts are planned in conjunction with VeChain or (the favoured explanation) whether Cocoa-Cola Kid has access to a leak of information, it’s easy to see the positive effects “his” willing or unwilling participation in the announcements has had on VeChain as a marketing tool.
However, the biggest indicator that this could be someone who is a leak or with access to a leak is the implication in that tweet that “he” was caught and the relative quietness from “him” since. Or is that just part of this elaborate ruse?
If it wasn’t, VeChain may struggle with its online supporters in the future since they have been conditioned to speculate on possible announcements in this fashion.