Andrew Fleming, Former Business Insider VP Of Product, Takes BTC Inc Media Division Head
BTC Inc, the company that owns Bitcoin Magazine, recently announced that Andrew Fleming would be their new head of the media vision. This adding of Mr. Fleming is part of an emerging trend where big names are leaving major institutions to join the crypto world.
History Of Andrew Fleming
Before he joined BTC Inc, he was heading the Content Platforms at Dow Jones, which is the parent company for the Wall Street Journal, Barron’s, MarketWatch, and many other major publications.
Before he went to Dow Jones, he was at Business Insider where he worked as the VP of Product. He played an important role in growing the company from a small startup of 13 people to a global powerhouse. This move is just a few months after BTC Inc hired Jarrod Dicker, who worked as the VP of Innovation at WaPo.
He is now the CEO of Po.et, which is a media blockchain project that wants to help content creators capture value from their content. In his new role, Fleming will be in charge of all areas of the media division. This will include print, digital, events, and podcasts.
What Fleming Had To Say
He said that excitement about crypto was high and it was something in which he had a huge interest. Fleming revealed that while working for the Dow Jones, they would report what they saw happen. However, he needed to really understand what was going on in crypto space. For that, he felt that he needed to be at the center of it.
A Word For The BTC Inc CEO
David Bailey, the BTC Inc CEO said that hiring Fleming would ensure that the company was able to serve a ballooning audience in the crypto space effectively. Besides that, they would be able to offer their advertisers more value and expand the knowledge on the technology behind it all. The CEO added that Andrew Fleming had already proven he was a pioneer in the world of traditional media, thus, they had confidence he would take BTC Inc to the next level.
Similarities That Fleming Noted
Fleming is an expert of both online and print media. He noted that Business Insider and BTC Inc were quite similar. For one, he noted that both were of the opinion that media, in its current form, was not effective. Additionally, both of them had new ideas on how the media should work. According to him, this was what would help promote the company to the fore of the crypto world.
The Goal Of Andrew Fleming
He noted that BTC Inc was uniquely qualified to take on this role since it had been one of the first publications to tackle the crypto world. For Fleming, the main goal is to help the team focus on how to ensure quality facts get to most people. The emphasis will be on quality and not simply reaching the masses. For him, it is about making Bitcoin Magazine an authority in the crypto world.