Anheuser-Busch InBev To Use Kipp App on Ethereum Blockchain To Track Ad Metrics
Anheuser-Busch InBev (AB InBev) has recently shared a new goal that involves advertising and the blockchain technology. In particular, the world’s largest brewer has decided to use blockchain to better assess, record and track data. By doing so, the company believes that it can help many understand to what extent an ad has reached and ways to make sense of it.
As an initial step, AB InBev launched its ad campaigns via the Kiip app, designed to serve as a convenient, marketing tool based on the Ethereum blockchain. According to CoinDesk, since its launch, AB InBev used the platform to advertise its top five brands, namely Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas.
Kiip’s role in all this to promote the notions of transparency and fraudulent activities, which continue to reach new heights within mobile advertisements. By making such data available to everyone involved within this respective industry, such falsified information can be spotted and avoided altogether.
Further claims support the fact that the ads will be evaluated on an hourly basis, which also includes metrics like impressions, engagement and the obvious, price factor. The foundation of this project is to reduce any costs, whether they are monetary or irreplaceable.
Primarily, AB InBev’s efforts will help similar players to save time, as they would no longer have to research deeply into metrics. This system also secures buyers, as they are only required to pay for ads that satisfy their needs.