Apex Clearing Launches a New Apex Crypto Platform to Help Broker-Dealers Invest in Crypto Assets


Apex Clearing, a clearing, custody, and delivering forward-thinking company serving Robo-advisors, is the latest firm to launch a fully-fledged crypto platform. Known as Apex Crypto, the platform will majorly allow investment platforms and broker-dealers to provide cryptocurrency for investment to its customers.

Through the platform, all broker-dealers working with the Dallas-based fintech company will conveniently augment their traditional brokerage assets with cryptocurrencies. The first coins to be supported following the site’s initial launch are Bitcoin, Ethereum, Bitcoin Cash, and Litecoin, although they plan to support more coins.

Apex Clearing, a multi-award winning digital wealth solutions firm, has three other offices in Chicago, New York and Portland, Oregon. The company boasts of being a reliable and robust self-clearing broker-dealer and is mostly known for providing pioneering solutions for the fintech sector.

Headed by Bill Capuzzi, the company majors in a broad range of institutional solutions, all of them tailored to ensure that institutions operate efficiently while maximizing their profits. Basically, it identifies itself as a ‘leader in digital wealth solutions.’

However, with the new platform, jointly developed with their crypto custody offering, Apex Clearing is bound to extend its services beyond the current portfolio. It will effectively pave the way for more digital wealth firms to include digital assets in their existing brokerage solutions, a move which has been ominously ignored by many in the past.

Also, the platform will serve as a hub of compliant custody and crypto trading, enabling clients to align with the legal and regulatory trading requirements in their respective jurisdictions. The reason for this is because, in some regions, traders require more licensing before engaging in any similar transaction.

The idea behind the creation of Apex Crypto was born in mid-2018. Today, however, the new platform is partnering with SogoTrade, an American discount broker-dealer, in a bid to create customized solutions. Through the company’s proprietary technology, investors will get constant access to quotes, exclusive market data, and pricing.

According to Apex Clearing, the new platform will enable their affiliate companies to provide cryptocurrencies to their current account holders who stand at over five million. The reason behind the clearing, custody and delivering the company’s expansion to digital assets, according to its Chief Operating Officer, Edward Haravon, is because of the fast-growing demand in them.

He admitted that most of their clients encounter lots of difficulties when buying or trading crypto. And so, with Apex Crypto, most of them will enjoy easy access. The company’s CEO, however, sees the new platform as a pathway through which crypto enthusiasts will conveniently invest in crypto assets of their choice.

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