Apple App Store Guidelines Add New Cryptocurrency App Rules & Expands Support for Free Trials
Apple recently updated its App Store policies with new rules regarding cryptocurrency apps, among other changes.
Independent iOS app developers recently banded together to form The Developers Union. Now, that Union has been granted one of its main demands: Apple has updated its App Store policies with expanded support for free trials.
The update was announced at the same time as Apple revealed new rules governing crypto apps, including how crypto apps can operate, who can publish crypto apps, and whether or not crypto apps can mine in the background.
One of the primary goals of The Developers Union was to convince Apple to offer free trials of apps listed in the App Store. The Developers Union, to be clear, isn’t a traditional union with dues. However, it’s the first time a large group of developers have banded together to push back at Apple’s App Store policies.
The Union’s push was successful. Earlier today, Apple posted new App Store guidelines online. Those new guidelines feature different policies towards free trials.
Under the previous App Store policy, Apple only allowed free trials for subscription-based apps. Now, Apple allows any app in its App Store to offer a free trial.
The changes were first spotted by Apple news website 9to5Mac, which also posted further clarification on how the trial terms will operate.
According to Apple, developers of non-subscription-based apps can offer a “free time-based trial period” to users before presenting a full unlock option. To do this, developers will setup a non-consumable in-app purchase that doesn’t cost any money.
This in-app purchase will specify the time frame during which the trial is offered. The in-app purchase must also clearly explain to users the content and services included in the free trial.
The fact that Apple changed its free trial policy isn’t an enormous deal. However, it’s huge news that Apple changed its policy after The Developers Union posted an open letter regarding the matter. In other words, Apple changed its policy after a united request from a group of developers. This suggests that Apple might be convinced to make more community-driven policy changes in the future. Or, of course, it could be a one-time thing.
Other Changes In Apple’s New App Store Policies
Apple added a number of changes to its App Store policy beyond the free trial changes.
Apple also added a new section requiring apps to implement “appropriate security measures” regarding how they handle user data. This rule change could prevent shadier apps from being listed on the app store – including apps blatantly designed to capture and sell user data.
Another privacy-related change was also added to the App Store policy. In-app advertisements can no longer target “sensitive user data”. These ads also have to be age-appropriate.
Apple Bans Apps From Mining Cryptocurrency In The Background, Outlines More Rules Regarding Crypto Apps
Apple’s new App Store policy also outlined rules for cryptocurrency apps. Specifically, Apple wants to prevent apps from mining cryptocurrency in the background in an unauthorized way. At the same time, Apple announced specific definitions for different types of cryptocurrency apps.
Apple did not explicitly ban cryptocurrency apps. Instead, Apple’s new policy more clearly defines how crypto apps can operate. It specifically defines five types of apps for cryptocurrency users, including:
- Wallets: Apps may facilitate virtual currency storage, provided they are offered by developers enrolled as an organization.
- Mining: Apps may not mine for cryptocurrencies unless the processing is performed off device (e.g. cloud-based mining).
- Exchanges: Apps may facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered by the exchange itself.
- Initial Coin Offerings: Apps facilitating Initial Coin Offerings (“ICOs”), cryptocurrency futures trading, and other crypto-securities or quasi-securities trading must come from established banks, securities firms, futures commission merchants (“FCM”), or other approved financial institutions and must comply with all applicable law.
- Cryptocurrency apps may not offer currency for completing tasks, such as downloading other apps, encouraging other users to download, posting to social networks, etc.
None of these rules should have a significant impact on legitimate cryptocurrency apps. It does, however, show that Apple is paying closer attention to the crypto industry. They’re outlining rules regarding how crypto apps should function. At the same time, they’re preventing scammy apps – like apps that mine cryptocurrency in the background – from taking over users’ devices.
Ultimately, all of this is good news for the cryptocurrency industry and its mobile app developers.