Ara Peer to Peer Content Distribution Platform Adds Former BitTorrent CSO As an Advisor

The peer-to-peer content distribution platform called ARA has recently announced that they hired a new advisor to their team. The new advisor is the former BitTorrent CSO, Simon Morris. The information was released by The Block on February 22.

Morris appeared in the crypto media after criticizing the decision to support the BitTorrent Token on the Tron blockchain. According to him, it is not possible for the Tron blockchain to handle the transaction volume on BitTorrent.

During a conversation with The Block, Tony Mugavero, the CEO of Ara, explained to The Block that Morris wanted content creators to be part of the success of these distributed content sharing platforms such as BitTorrent.

Morris commented about it:

“The BitTorrent ecosystem evolved into a consumer-denominated insurgency which cut out not just middle-men but creators too. Ara is aiming to leverage the power of blockchain and p2p technologies to build a more sustainable and equitable digital content ecosystem for everyone.”

Ara will be following a completely different path than BitTorrent, which has been usually considered to be operating outside the current laws and legal framework. In general, content creators face a content distribution problem. Publishers can distribute their content using third-party distribution services directly to consumers. Third parties have very high fees for their services and the second strategy requires the company to pay a larger infrastructure cost.

Ara allows publishers to control their content rather than giving it away for free as it happened with BitTorrent. Ara is in its early stages and it will be leveraging business connections with different studios and onboard new content creators.

Ara could eventually change the way in which content is created and shared across the internet. Nevertheless, it remains to be seen which will be the effect that Ara will have on the market.

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