A Lamborghini Aventador S painted with a custom art will be the first vehicle of its kind to have an official blockchain certification. According to the press release, Salesforce Blockchain will use its technology to catalog and certify the car.
This unique car is currently being exposed at the 2019 Monterey Car Week, which is happening right now. It was created by Lamborghini, which manufactured the car, and the painting was made by Skyler Grey, a very prominent street artist. Grey is only 19 and it is already being considered one of the big names of his generation. He was even featured on Forbes 30 Under 30 back in 2017.
Katia Bassi, the current head of communications at Lamborghini, affirmed that the company is very close to the world of art and that this is a brand new approach that will unite the art of a famous painter with their product.
This is all a part of the Lamborghini Sicura project. The idea is to use the technology for the authentication of the asset so that the buyers will be sure that it is the real deal when they are buying it. This is set to protect investors against counterfeiting and increase the perceived value of the product with the public.
Lamborghini and Bitcoin
Old Bitcoin investors may have memories of the memes regarding Bitcoin and Lamborghinis. Several newly rich BTC investors decided to buy these cars when they got rich and several others would ask “When Lambo?” as a joke as they waited for the prices of crypto assets to go up so they would get rich.