The sporting world is gradually adopting blockchain technology and associated cryptocurrencies; Litecoin Foundation partnership with UFC, SL Benfica – a Portuguese top tier football club – and the recent partnership between Socios app – a blockchain based interactive app for clubs to connect with their fans – and Italian Serie A football club – AS ROMA.
The Italian club is set to launch its own cryptocurrency targeting its fan base joining the likes of Paris Saint Germain (PSG), Juventus and West Ham on this new quest. The club will utilize its Socio.com app partnership to see the new AS Roma fans’ token launched successfully.
The token will allow fans to vote on certain club decisions as well as purchasing exclusive merchandise from the clubs online shop.
AS Roma partners with Socios app, a blockchain based interactive social app, to launch its fan token. The token gives users voting rights on certain decisions in the club (Source: AS Roma)
As an incentive to the fans, holders frequently using the fans’ token to vote and interact on the Socios app will be rewarded higher. The report further reads,
“Fans will be able to have their say in the choosing of the name of a club facility, make decisions over certain pre-match activities at the Stadio Olimpico (Roma’s home stadium), as well as decide which player will feature in a live Twitter Q&A.”
The AS Roma Fans’ Token Offering
The new token will be traded on the Socios app using its native currency, Chiliz (CHZ) token. The CHZ token is currently tradable on the BitMax and KuCoin exchange platforms – Binance DEX is the only decentralized exchange trading the token.
The company will offer a Fans Token Offering (FTO) to launch the token which will be available for purchase on the Socios app or Socio.com. Each of the tokens is expected to be offered at a rate of €2 per token during the FTO. AS Roma fans can also earn the tokens by participating in the voting process and interacting on the Socios app.
Tokens can also be earned by participating in a hunting competition for free through the app's augmented-reality geo-location feature Token Hunt.
“AS Roma Fan Token A Big Opportunity For Us”
Alexandre Dreyfus, CEO and founder of the Socio app, was delighted at the addition of the Serie A club stating the partnership provides a huge gateway for them to “educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies.”
“If you add up all the fan bases of our current partners, we're already looking at a potential audience of hundreds of millions of sports fans and users.” – Alexandre Dreyfus
AS Roma is a club focused on its fans and the latest launch of the AS Roma tokens provides a closer connection between the fans and the club itself. The chief revenue officer at AS Roma, Francesco Calvo, is pleased at the launch of the token which he expects to widen the clubs’ opportunities to its fan base across the world. Calvo further said,
“AS Roma, as a club, has a duty to always be very attentive and pro-active towards new technologies and innovation [to give fans] the possibility to interact in an innovative way with their favorite team.”
The club announcement confirmed the token will be released this autumn but the actual date will be confirmed in later reports.