Atari is a popular game system that has been making a comeback with its vintage games, which is why it is no surprise that they have entered the cryptocurrency community. The company is based out of Paris, and it was announced back in December that there were plans to set up this venture. However, since the announcement on February 8th, 2018 of its public status, there has been a 60% increase in the sale of shares.
Rather than form its own platform, Atari is joining another company that is using the cryptocurrency to create an entertainment-centered platform. By being involved, Atari must offer its own online currency called the Atari Token. The platform aims to allow gambling with the tokens, since other entertainment ventures are involved as well, which is made possible by involvement with Pariplay Ltd.
CEO and Chairman of Atari, Frederic Chesnais, made a statement about the venture: “Blockchain technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions. Our aim is to take strategic positions with a limited cash risk, in order to best create value with the assets and the Atari brand.”
Luckily, this partnership has benefited the platform in more than one way. In addition to the revenue and traffic that Atari has developed, Eastman Kodak Co. increased their sales by 245%, as they use their tokens to pay paparazzi for their images.