The Atlas Protocol is a marketing platform that will use a blockchain and an internal cryptocurrency to manage how advertisements are targeted to users. While the platform has an interesting idea, and is being built by a remarkably accomplished team of developers, few details have been published, and it's not clear exactly how the system will be implemented.
Atlas Protocol's Team
The Atlas Protocol is the work of a small team, with only four full-time developers, but they have advanced degrees from prestigious universities and decades of collective experience developing software for Google, IBM, and CERN. The company is apparently still growing; its website notes that they are actively hiring both back- and front-end software developers.
The company has gained a decent audience on social media, considering how little information is available about its project; the team has about 500 followers on Twitter and 4,000 on Telegram. Searching the Internet for more information about the Atlas Protocol yielded few results, aside from a few sites that have published sections of its press release.
How Atlas Protocol Blockchain Tokenized Marketing Media Project Works
The Atlas Protocol is designed to facilitate targeted online marketing transactions, similar to those already common on social media, search engines, and other Internet services, in a way that respects users' data, compensates them for their participation, and transparently records how their data is being collected and processed.
The system was inspired by the General Data Protection Regulation (GDPR) laws passed in the European Union in 2016, and implemented on May 25th, 2018. While most major tech companies have made cursory updates to their terms of service in order to comply with these regulations, the Atlas Protocol seeks to build its platform around them and entirely embody their spirit.
The Atlas Protocol will allow users fine control over how they share their data; they will have the option to precisely decide what information is shared with advertisers, or to share none at all. Users who do share their private data with the platform will be rewarded with the system's cryptocurrency, since their data itself is what advertisers are paying to access.
All user data, and records of how it has been accessed and used, will be recorded on a pseudonymous blockchain, guaranteeing fair compensation and full transparency. The Atlas Protocol's developers vow that user data will never be shared with any third parties.
Atlas Protocol Service Details
The Atlas Protocol is still rather early along in its development; the organization's roadmap notes that a beta version of its software won't be available until the third quarter of 2018, and a full release won't be delivered until the end of the year.
Several websites that aggregate information about ICOs note that the company plans to eventually release its own cryptocurrency that will power the platform, called the ATP token, but the company doesn't mention this anywhere on its website, and no details about its technical implementation or its ICO have been disclosed.
What remains particularly unclear about the Atlas Protocol is where its advertisements will be displayed. The company contrasts itself with other major tech companies, such as Facebook and Google, who aggregate users' data with little privacy protection and display targeted advertisements through their social media platform and search engine respectively.
Atlas Protocol doesn't seem to be integrated into any such service where advertisements are routinely displayed. Their roadmap states that in 2019, they'll begin work on an “ecosystem,” but there's no indication of what this could include.
Atlas Protocol Verdict
The Atlas Protocol is an interesting and important idea that has the potential to address many of the privacy concerns inherent in many of the most popular online services, and the team behind it has certainly proven itself through its past work. However, few details are available about how it will actually work, so it's difficult to say whether users will be attracted to the service or its cryptocurrency. The Atlas Protocol is worth observing, but users should wait for more information before investing or signing up.