ATMChain is a new blockchain technology introduced in August 2017. Find out how ATMChain plans to change the industry today in our review.
What Is ATMChain?
ATMChain is a third party application being developed by the DECENT Network on top of the DECENT Protocol. The company just announced its ICO at the beginning of August, with the ICO scheduled to begin on August 8.
The goal of ATMChain is to “create the world’s leading decentralized, digitized smart media platform.”
It’s an open platform based on the blockchain, catered towards the media advertising industry. Through the ATMChain blockchain, users can access third-party information, movies, social networking features, “We Media”, and other applications through APIs.
In the future, ATMChain plans to integrate more offline industries.
How Does ATMChain Work?
ATMChain’s ecosystem revolves around media and advertising. The developers have designed to network as a safe, anonymous trading system.
The ecosystem revolves around three parties: advertising publishers, merchants, and customers.
The blockchain digitizes media assets to boost efficiency in the digital advertising ecosystem. Some of the key benefits for each party include:
- Users can protect their personal privacy and security and receive paid rewards when viewing advertisements
- The advertising publishers can boost profits and increase high-quality user reports and reduce advertisement cheating
- Advertisers enjoy lower costs, more transparent fund flow, and more accurate advertising, which results in reduced malignant scalping and cheating in advertising
The ecosystem involves the ATMChain blockchain, the open ATMChain platform, and the ATMChain app. In total, the ecosystem contains an advertising platform, media screen, and “other facilities” catered to advertising users, advertising publishers, website developers, digital currency exchanges, and other parties.
How To Use ATMChain
Here’s the basic process through which members of the advertising industry can use ATMChain:
- The publisher transfers ATM tokens to website creators and users as a reward
- The “screen host” obtains ATM tokens as a reward for the maintenance of the “media screen” (the ATMChain whitepaper doesn’t have a great English translation available, although it appears the company is talking about website hosts and online publishers when it refers to screen hosts and media screens)
- The user obtains ATM tokens as a reward for viewing advertising
You know how platforms like the Brave browser and its Basic Attention Token (BAT) work? These systems involve rewarding users for viewing advertising that’s highly catered to their individual needs. Users can choose to sell their data if they like, and receive targeted ads in exchange. ATMChain appears to work in a similar way.
Who’s Behind ATMChain?
ATMChain is being developed by the DECNT Network, which describes itself as a trustworthy digital content distribution system. Key developers include Kevin Yan (Chief Architect), Xin Wang (Principal Researcher), JiaHui Fang (COO), and Lekko Liu (Chief Information Officer).
ATMChain has received investments from Beijing Fortune, Fu Jiang Wealth, Wisdom Capital, Xindi Andui, and ICOtime.
Throughout the ATMChain website, you’ll see a few references to “the foundation”. That’s the World Technology Crypto Organization, which we’ll talk about below.
The ATMChain ICO
The ATMChain ICO is scheduled to begin on August 8. You can learn how to participate in the ICO by visiting ATMChain.io. The ICO will distribute a total of 10 billion tokens. 4.2 billion tokens are available to the public through the ICO, while 800 million are distributed to early investors and the remaining 5 billion are given to the foundation’s management.
The ICO will last 7 days. Investments are accepted in ETH, with a minimum investment of 0.01 ETH.
What Is The World Technology Crypto Organization?
The World Technology Crypto Organization, referred to as simply “the Foundation” on the ATMChain whitepaper and official website, is a non-profit organization committed to the development and construction of ATMChain. The goal is to give the project a transparent development structure.
The Foundation will help manage general issues and matters regarding open source contribution to the ATMChain project.
ATMChain is a blockchain project led by the DECENT Network and an organization called the World Technology Crypto Organization. The Chinese developers offer an English translation of their website and whitepaper, but it can be difficult to understand exactly how the platform works.
Essentially, ATMChain is an advertising platform designed to make the advertising industry more efficient. It rewards users for viewing advertisements. It gives advertisers better access to data and campaign information. And it rewards online publishers with more money for hosting advertisements.
Ultimately, ATMChain sounds like a similar initiative to the Brave browser and the Basic Attention Token (BAT). You can participate in the ATMChain crowdsale by visiting ATMChain.io. The crowdsale is scheduled to begin on August 8.