AT&T Could Create A Mapping System Of People’s Social Media History
The Telecom giant AT&T has recently filed a blockchain patent to create a social media history map. The patent was published a few days ago by the U.S. Patent and Trademark Office (USPTO). The patent is titled Based Social Media HIstory Maps and it shows a system that would track people's social media history.
This patent application shows that the system could be used for many different purposes. This includes creating information or sharing it among virtual communities or networks. Furthermore, it might be possible to track specific trends or behavior of other users.
This could be very useful for companies that work in e-commerce, marketing and targeted advertising. At the same time, the patent application could also be used by employers to find people that are interested in a specific field. Businesses could also learn about what people are talking about on different platforms about them.
The document reads as follows:
“The social media history map platforms described herein may take advantage of the immutable and permanent nature of blockchain records to store, and provide access to, data representing online transactions that occur on multiple social media applications.”
The social media account owner will maintain ownership of their online transaction data. Additionally, what passes from the social media account owner to users of the map service is a notion of elevated visibility rights.
For example, it might be possible for some tweets or post in other social media platforms to remain there even when they were eliminated from the social media platform.
The filing also shows that it might be possible to track shopping behavior and online behavior in general. This is something that raises some privacy concerns among the community. Clearly, companies would like to have access to this information, but users and individuals might not be interested in sharing this data with other companies or platforms. Nevertheless, it could be possible for marketers to pay for access to it and users might opt-in to be tracked.
If AT&T is awarded this patent, it will show how blockchain technology could work in different industries and areas rather than only in the financial world to process transactions.