Barcelona Fan Token $BAR Trading 185% Above the Token Sale Price

The $1.3 billion token sale of fan engagement $BAR was sold out in under 2 hours and was oversubscribed by about 5x.

Spanish professional football club Barcelona sold 1.2 million euro (US$1.3 billion) worth of fan tokens in less than two hours. 600,000 tokens were sold at a fixed price of €2 ($2.24) and are tradeable on and

The crypto token – called BAR – was sold through through the ChiliZ blockchain. At the time of writing, BAR has been trading at $6.40, down from the high of about $12 it hit yesterday. These are ERC-20 tokens that are minted using the ChiliZ blockchain.

With about $2.5 million recorded in trading volume, the crypto asset became the second-most traded market on the Chiliz exchange behind BTC/USD.

The token’s initial sale, which took place in 106 different countries, was oversubscribed by about 5x.

The token holders are eligible for engagement-based team rewards such as meeting players and watching games as a VIP guest by voting in club-specific polls. Already, fans can vote in the first Barca poll to choose a piece of fan-designed artwork to go inside the Camp Nou’s dressing room.

They would even launch a Leaderboard feature to allow fans to compete to become the number 1 fan in their country. Moreover, in the coming months, Games and Chat features will also be launched on Alexandre Dreyfus, CEO & Founder of ChiliZ & said,

“Football is a global game, and support extends way beyond the stadium, city, and country of the club. It’s a stat we’ve used often, but for the biggest clubs in the world, 99.99% of their support is outside the stadium.”

Barcelona is not only one of the most popular but also the wealthiest soccer clubs in the world, with more than 300 million supporters. The token, which was first unveiled in February, is designed to promote fan engagement.

Besides the fan token, ChiliZ has been working on a blockchain-based COVID-19 ‘immunity pass’ for live attendance at soccer matches. Earlier this year, ChiliZ partnered with decentralized oracle provider Chainlink and also with the MMA powerhouse UFC for sports gear and tickets.

Get Free Email Updates!

*Action* Enter Best Email to Get Trending Crypto News & Bitcoin Market Updates

I will never give away, trade or sell your email address. You can unsubscribe at any time.

AnTy has been involved in the crypto space full-time for over two years now. Before her blockchain beginnings, she worked with the NGO, Doctor Without Borders as a fundraiser and since then exploring, reading, and creating for different industry segments.

[Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

[Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer


Please enter your comment!
Please enter your name here


Live Bitcoin Price & Latest BTC Charts

Today's Latest Crypto News

DeFi App Aave Creates First Credit Delegation Loan to DeversiFi Decentralized Exchange

DeFi lending platform, Aave completes its first-ever ‘credit delegation’ as DeversiFi borrows over $230,000 without posting collateral. The service agreement was signed on...

Bitcoin Futures Trading at a High Premium; Already Hitting $12,000 on CME

Bitcoin has yet again gained momentum, with people expecting for $12k to hit soon. According to analyst Mati Greenspan, for a sustainable rally, a...

Polkadot (DOT) Launches The First Parachain Implementation Testnet, Rococo

Polkadot introduces parachain functionality with Rococo testnet, a Proof of Authority (PoA) network, allowing users to send direct messages to the Relay Chain and...

Bitcoin Self-Custody Provider Casa Now Allows Users to Buy BTC via Apple Pay

Bitcoin self custody service provider, Casa now allows its customers to buy and hold their own bitcoin. Selling BTC is not supported yet. According...

Four Top Chinese State-Owned Banks Are Testing The Chinese Digital Yuan Project (DCEP)

In an unconfirmed report, four Chinese state-owned banks are gradually testing the ‘digital renminbi’ wallet app and Digital Currency/Electronic Payment (DCEP) system in different...

BitcoinExchangeGuide is a hyper-active daily crypto news portal with care in cultivating the cryptocurrency culture with community contributors who help rewrite the bold future of blockchain finance. Subscribe on Google News, see the mission, authors, editorial links policy, investment disclaimer, privacy policy. Got News? Contact us, we are human too. Note: nothing here is financial advice, do your own research thoroughly.

Start Using Crypto Today