Basic Attention Token (BAT Cryptocurrency) Project is Topping Charts and Taking Names Doing So
In 2017, Brave’s Basic Attention Token raised $35 million and sold out within blocks – or under 30 seconds. Brendan Eich, who founded Brave, shared with CoinDesk concerning the sale
“We are pleased with the sale, and we’re looking forward to disrupting digital advertising and building a user-centric platform supporting the Web.”
Fast forward two years later, the project is beginning to receive more attention due to its promise of a new advertising model. The model eliminates the middleman between the consumer and the advertiser and providers those who surf the web with the opportunity to block adds and to earn BATS if they do decide to view the ads.
As for publishers and content creators, they can earn revenue from BAT users. There are two types of advertising on the Brave browser, which include User Ads and Publisher Ads. The earnings that one generates depends on where the ad is viewed, that is, whether it is on a separate tab or on the publisher’s website.
It also appears that Brave, according to a Google Trends report, has become more popular in the past year. Downloads have risen by 130 percent. The Basic Attention Token reports that by early 2019, it has reached over 5.5 million users, which is an increase from the 1 million in 2019. The platform’s mobile downloads have also increased and the browser has 28 thousand publishers. These improvements seem to have taken place at the same time that Brave Ads was launched and its mobile applications for Android and iOS were released It will certainly be interesting to see how Brave and its BAT affect the internet, especially in a time where there are concerns over privacy relating to some of the largest social media platforms’s on the web.