BAT Popularity Increases as Brave Blockchain Browser Adoption Continues Upward for Major Sites

Basic Attention Token (BAT) is a payment system, created by Brendan Eich, that had initially received attention when Coinbase added it to its operation. As for BAT’s team, it integrated the system into their Brave browser and accordingly, the platform has seen a great deal of growth and more active users. Moreover, many publishers adopted BAT into their operations, including Vimeo, VICE, and CoinMarketCap.

One website reviews and tracks the growth of BAT in three separate categories, such as YT channels, Twitch channels, and websites. A graph on the website indicates that the number of publishers has increased significantly.

BAT operates like a blockchain-based digital advertising token and it enables platforms to establish an ad exchange that is connected to publishers and advertisers. The system is fair in that it is completely decentralized. It also mitigates economic and social costs that are related to issues such as fraud, malicious advertising, and privacy problems.

Those who use this platform are able to streamline the advertising process. The system will reward and protect the user, while also promoting higher conversion rates for publishers. Users are paid when they “spend” attention on viewing ads. The advertising revenue is issued directly to the publisher and as a result, there is a better rate of return. Another interesting component to the system is that it requires a web browser to operate effectively and the ideal browser is Brave.

Brave is the platform’s browser that is an open-source and privacy-centered system that is able to detect and block malware and trackers. The system is able to block advertisements and it can upgrade the websites that users brows most often. This provides higher levels of security.

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