Blockchain-Powered BeTOK Disrupting The Data Economy
Most people gladly give up their private information, credit card details and other sensitive data trusting that they are in safe hands and that no one under no circumstances will be allowed to access them no less abuse them. For example, it was revealed that Facebook the absolute behemoth of the tech world with over a third of the world’s population using one or two of its services was outed to be among the most grossly negligent and utterly incompetent to safeguard the integrity of its users’ data.
Profiling technologies in the past few years have become so good but unfortunately these technologies have been subverted and are not being channeled toward enhancing the control of the user over their data or optimizing their experiences.
The #be platform has a cutting-edge profiling (snapshot and matching) that is under the complete control of the user and with the aid of another component (blockchain) of the platform will revolutionize the data industry.
#Be is a disruptive network that aims to create a fully-functional marketplace of people digital activities, and one that puts the user back in control of their data.
It’s no secret that today’s internet users are enticed with “free services” such as free email, cloud storage, and addictive social media experiences, yet in essence, the personal data they share with these platforms are used for advertising purposes and users have no control over it. As if that’s not enough, all the advertising revenues are kept by big corporations, which means users are sidelined in the whole value chain.
What's In It For Users?
By tapping into the #be user-empowerment toolkit, users will be able to collect, manage and use their data in a simple, secure, and a condition that is in compliance with the GDPR principles. In addition, users can monetize their engagement activities based on the quality matching between their profile and advertiser’s marketing criteria.
What’s In It For Advertisers?
#Be platform also eliminates the problem of advertising frauds. Every year, marketers waste billions of dollars on advertising because the quantity parameters such as clicks and views are all too often not credible.
As well as click farms, bots, and domain spoofing, there are other online frauds that have resulted in many advertisers wasting budgets on ads bring no results. Marketers can now account for all the money they use in advertising campaigns because #be platform connects them to the best-qualified leads for better ROI.
Publishers that also lose tons of precious revenue are also protected with this platform, as every transaction, or ad campaign run on their platforms are recorded on an immutable blockchain that can be accessed and verified. It’s just a question of matching in the right environment.
#be is a platform that was carefully crafted with the problems of the data industry close to mind and has been equipped with solutions that will be highly effective in tackling them. The best and most important benefit of the #be platform, however, will be the sense of sanity, true privacy and total control that will be given to the most important figure of them all, the internet users. #be will launch the ICO on 27th September 2018.