Binance Labs-Backed CRM Solution Cere Network Raises $3.5 Million
A San Francisco-based company focused on customer relationship management (CRM) called Cere Network was recently able to get $3.5 million USD in investments.
The company had several high-profile investors during this round. The most notable one was Binance Labs, which is the venture capital branch of the famous crypto exchange. Other important investors of the round included Fenbushi Capital, Alphabit Fund, Monday Capital, Neo Global Capital, Arrington XRP Capital, LD Capital, and others.
This company was founded by people who worked on giants of technology such as Amazon and Twitch. The goal of the company is to use the blockchain technology as a way to improve the pool of data which is shared on CRM systems. This, the group believes, would improve the privacy of the operations, as well as the security of the data.
The Cere Network is also a company that recently left the Binance Labs’ incubation program. With the help of the company, their product got 200,000 customers right out of the door and has already made a huge step in order to integrate its technology with the market.
Now, the company is set to open a new office in New York with the funds gathered during the round.
The CRM industry, reports show, has increased spending a lot in recent years and the blockchain technology has a connection with that. Several companies have decided to use this new tech in order to create systems that will be more effective and will protect the clients easily.