As the markets tumble in the cryptocurrency industry, Binance cryptocurrency exchange is thriving as reported by BD Center. The report by the digital marketing and consultancy firm showed that Binance has over 51 million unique visitors on its site monthly in 2018 as its growth rate continues to soar higher.
The released report highlights the overall marketing analysis between August and November 2018 of the leading cryptocurrency exchanges in the world today. Binance is currently the largest cryptocurrency exchange in the world and continues to shine in its marketing and consumer reach through intensive marketing strategies. This has helped the exchange float in the market amidst the heavy bear market the industry is facing.
Of the 51 million unique visitors monthly, 80% of them are direct with an advertising traffic of 2% in total of all the volume and includes paid search traffic and traffic from advertising networks.
BD Centre research on cryptocurrency exchanges
BD Center conducted a research that analyzed over 30 of the top cryptocurrency field including Bitfinex, Kraken, Poloniex, Bitstamp, Bittrex, Bitbank and Digifinex among other top level exchanges. The research concluded Binance as the highest growing exchange currently and also topped the rankings as the best exchange to trade with.
In addition to the top exchanges, BD Centre also compared the top exchanges with the less famous ones such as Exmo, Ethfinex, latoken and Wcex to provide a balanced research.
Binance, a benchmark for cryptocurrency exchanges
The report provided a conclusive report on the state of crypto exchanges around the world and fond out Binance held the best conditions and experience for its users. This comes from the various strategies placed by the Binance team to improve UX and marketability including PR, Fiat gateway capabilities, language capabilities, and financials.
Furthermore, the company stated the Binance Charity in partnership with Tron Foundation in October this year to support the donation process. The company will build a blockchain to track donations to ensure the funds are used for the right purpose.
Binance sets the benchmark in the marketing and community projects springing up from its development team. Other exchanges will need to follow to increase overall traffic and users on their sites.