The largest crypto exchange in the world in terms of trading volume, Binance, becomes the third crypto-based firm to get a branded emoji on Twitter. Binance joins Bitcoin (BTC) and Crypto.com (CRO), which also have branded emojis.
Anybody that tweets using the hashtag: #BNB or #Binance will get to see the signature Binance logo. Binance CEO revealed the new branded emoji by tweeting #BNB to his over 500k followers on Twitter. CZ, as he is usually referred to, was thrilled by the new emoji saying that he could just sit there and randomly start retweeting other people using the new emoji.
— CZ Binance 🔶🔶🔶 (@cz_binance) July 1, 2020
Branded Twitter hashtags are a lesser-known form of advertisement service offered by Twitter to renowned brands. However, Binance did not reveal the amount it paid for the emoji. Although billion-dollar brands such as Pepsi, Anheuser-Busch, and IBM have, in the past, paid about $1 million to get branded emojis, the amount for crypto-based firms is believed to be much lesser. Larry Cermak, a researcher, working for TheBlock, recently revealed that a company that uses about $50,000 in Twitter ads qualifies to get a branded emoji.
The Twitter emoji comes just days before Binance prepares to celebrate its third anniversary, on July 14. The emoji speculated to be part of the anniversary celebrations. The firm has since started a new hashtag dubbed #BinanceTurns3 that also comes with an emoji.
As part of the celebrations, the firm is giving out Binance non-fungible tokens (NFT). To receive the tokens, one must follow the exchange on all of the social media platforms as well as share various content using the anniversary hashtag. The campaign is set to run until July 7. The Binance team believes that the emoji will help in creating a bigger and more visual buzz that will also lead to more mass adoption of the Binance Coin (BNB).