Binance's BNB Is The Third Crypto To Get A Branded Twitter Emoji As the Exchange Celebrates Turning 3

The largest crypto exchange in the world in terms of trading volume, Binance, becomes the third crypto-based firm to get a branded emoji on Twitter. Binance joins Bitcoin (BTC) and Crypto.com (CRO), which also have branded emojis.

Anybody that tweets using the hashtag: #BNB or #Binance will get to see the signature Binance logo. Binance CEO revealed the new branded emoji by tweeting #BNB to his over 500k followers on Twitter. CZ, as he is usually referred to, was thrilled by the new emoji saying that he could just sit there and randomly start retweeting other people using the new emoji.

Branded Twitter hashtags are a lesser-known form of advertisement service offered by Twitter to renowned brands. However, Binance did not reveal the amount it paid for the emoji. Although billion-dollar brands such as Pepsi, Anheuser-Busch, and IBM have, in the past, paid about $1 million to get branded emojis, the amount for crypto-based firms is believed to be much lesser. Larry Cermak, a researcher, working for TheBlock, recently revealed that a company that uses about $50,000 in Twitter ads qualifies to get a branded emoji.

The Twitter emoji comes just days before Binance prepares to celebrate its third anniversary, on July 14. The emoji speculated to be part of the anniversary celebrations. The firm has since started a new hashtag dubbed #BinanceTurns3 that also comes with an emoji.

As part of the celebrations, the firm is giving out Binance non-fungible tokens (NFT). To receive the tokens, one must follow the exchange on all of the social media platforms as well as share various content using the anniversary hashtag. The campaign is set to run until July 7. The Binance team believes that the emoji will help in creating a bigger and more visual buzz that will also lead to more mass adoption of the Binance Coin (BNB).

Binance Coin (BNB) Live Price

1 BNB/USD =$22.6744 change ~ 0.33%

Coin Market Cap

$3.27 Billion

24 Hour Volume

$126.85 Million

24 Hour VWAP

$22

24 Hour Change

$0.0751

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Joseph Kibe
Joseph Kibe
Joseph is a blockchain and cryptocurrency enthusiast, with a strong conviction that exposure of blockchain technology is for the good of the society. Fascinated by the massive potential of cryptocurrencies and the technology behind them – blockchain – Joseph spent lots of his time learning more about the industry, becoming a polished expert writer in the sector. He covers any cryptocurrency and blockchain related content.

[Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

[Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer

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