Bitcoin Gets Primetime Exposure on British Soap Opera Coronation Street TV Show
Bitcoin and cryptocurrencies gained massive exposure in the United Kingdom after being displayed on British soap opera Coronation Street. The TV program is watched by over eight million people per episode according to Forbes.
For most of the individuals in the financial and technological world, Bitcoin is today considered mainstream. However, there is still an important part of the world’s population that is unaware of Bitcoin (BTC) and other virtual currencies.
Back in 2017, Bitcoin reached $20,000 dollars per coin after falling down to $5,800 some months later. The famous virtual currency is not able to recover from this bear market.
One of the main reasons why Bitcoin is operating in with such a negative sentiment is related to the U.S. Securities and Exchange Commission and its decision to delay several crypto ETFs. Nonetheless, cryptocurrency experts believe that Bitcoin will recover its price as soon as more individuals around the world start to use it.
And indeed, if Bitcoin is displayed in this soap opera, millions of users will learn about cryptocurrencies.
The story is related to a character that bought Bitcoin several years ago and realized that his investment is now worth millions. With this information, viewers will learn about what cryptocurrencies are and what Bitcoin specifically is. Furthermore, those interested in the topic will keep researching and learning what blockchain technology is.
Even when an ETF will not be approved, there is still place for new investors to enter the cryptocurrency market. At the end of the last year, those who triggered the bull run were retail investors.
However, the next bull run might be driven by money from institutional investors. In order to do so, it would be necessary better infrastructure and more services for wealthy investors. Additionally, regulatory authorities should regulate the market in clear and flexible way protecting both investors and companies.
At the moment of writing Bitcoin is being traded close to $6,300 dollars. It has also a market capitalization of $108 billion dollars. In the last 24 hours, the famous virtual currency registered losses of 0.34%.