Bitcoin Isn’t Just a Boy’s Club, Grayscale Report Finds 47% Female Investors Think Time to Invest in BTC is Now

Grayscale Investments, the digital asset management company has released a new study to understand if women and men share common perceptions of Bitcoin.

As per this study, which is a follow up on a 2019 Bitcoin Investor Study, despite women being risk-averse, they are as much interested in Bitcoin as men and could be more so if more educational resources are made available to them.

The survey involves 1,100 US investors between the ages of 25 and 64 with a household income of at least $50,000 and personal investment of at least $10,000.

Significant Growth Opportunity

When it comes to the US economy, women are more negative about its prospects with only 46% expressed a positive view versus 57% of men. The same goes for the global economic outlook, 36% of women positive versus 43% of men.

Moreover, just about half of the women surveyed (48%) have a positive market outlook on gold in comparison to 63% of men.

In light of this attitude, one might think females would be far more apprehensive about Bitcoin than men. But it's so not the case.

Despite the Bitcoin conversation focused on a predominantly male investor audience, women have a healthy interest in the world’s leading cryptocurrency as well.

Women are on the same footing with male investors and expected to be just as likely to see a “significant growth opportunity” in digital currencies.

43% of respondents who are interested in Bitcoin are females. Out of this, 80% are intrigued by Bitcoin’s growth potential and 93% said they would be more open to the asset class if more educational resources were available to them.

What’s driving the interest in Bitcoin?

The underlying motivation behind this investment for women is “protecting themselves and their families from hardship more than a way to get rich.”

60% of women care about financial security than building wealth in comparison to 48% of men. While only 22% of men rate themselves as less investment savvy, it’s double with women (44%).

Certain bitcoin qualities are actually more appealing to women such as they can invest small amounts in BTC and increase their investment size.

63% of women versus 56% indicated this ability to start small is a compelling reason to invest in Bitcoin. Nearly 60% of women versus 56% of men value Bitcoins liquidity, that they can access their investment and returns at any time.

Additional Education can Assuage any Concerns

Only 39% of males respondents feel a stronger sense of urgency about Bitcoin whereas a much higher, 47% females investors think the time to invest in Bitcoin is now because they believe the price will only rise.

Though there is significant interest among females about Bitcoin there is some reluctance as well.

These concerns can be assuaged by additional education. 92% of women said they are more likely to invest in BTC had a longer track record and 93% said they would be more interested if they knew more about it.

84% said they would consider BTC more if a financial advisor recommended it, 80% if it was offered by a familiar firm, or 76% if a friend invested in it.

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