- France national channel TF1 airs 18 second-long Bitcoin-related ads, courtesy of Keplerk
- Swiss media channel Handelszeitung covers “Krypto für Dummies,” further talking about the difference between decentralized ones like Bitcoin and centralized coins like digital yuan and Libra
Bitcoin is getting some real love as TF1 becomes the first national channel in France to air Bitcoin ads. TF1 audience is getting to watch Bitcoin-related ads promoting Keplerk’s BTC services multiple times a day now.
The fintech startup, Keplerk allows people to buy tobacco products with BTC in and around Paris. Keplerk’s Bitcoin ad aired on TF1 is 18 seconds long and gives a run-down on how the company works.
The process is simple. Users can purchase vouchers available in the denomination of 50,100, and 250 euro through Keplerk’s physical locations that can be converted to BTC in the mobile wallet.
— touns (@pasdinspirate) November 27, 2019
Bitcoin ads on national TV, is France setting a new standard. A few months back, East2PlayPaymnet and EasyWallet shared their plans to allow for BTC payments in over 250,000 locations, which can become a reality as early as Q1 2020.
Krypto für Dummies
In another event, Swiss media outlet Handelszeitung published a full-page on cryptocurrencies and their underlying Distributed Ledger Technology (DLT). Presenting with a step-by-step guide to help people learn how to buy crypto assets and properly store them is another bullish development for the market.
The article called Krypto für Dummies points out how digital currencies make it easier to “trade, exchange, and send’ assets across the globe, highlighting an optimistic view of the cryptocurrencies’ future in the country.
Apart from showing the audience the ease of using digital currency in real life by buying, storing and selling it for Swiss banknotes via smartphone, the author also talked about the difference between truly decentralized cryptos like Bitcoin and centralized coins like China’s digital yuan and Facebook’s Libra.
Decentralized crypto assets like Bitcoin is “not a speculative phenomenon, but a piece of amazing technology that allows one to suddenly have and control assets and money virtually without relying on other banks or companies,” it reads.
The cryptocurrency market is a growing industry and over time, transacting and trading in them is only going to get easier, concludes the author.