Bitcoin Search Interest is Highest In South Africa, Lowest In Japan


It is a well-known fact that the US dominates the markets for Bitcoin in terms of trading volume, number of exchanges, ICOs, and other such blockchain-related statistics. However, there is one metric where the US falls behind – search results.

Japan is usually ranked amongst the most crypto-friendly nations. Well, when it comes to search interest on Google, both these nations fall far behind lesser developed nations like South Africa and Ghana. Google Trends data reveals that, so far in 2018 (YTD as of September 3, 2018), South Africa leads ‘Bitcoin’ search interest. Ghana stands second and Slovenia, third.

Google Trends ranked these nations on on a scale from 0 to 100. Here, 100 is the location with the most popular as a fraction of total searches in that region. Similarly, 50 indicates a region with half the popularity. Regions with not enough data for the term are assigned a value of 0.

Thus, South Africa with a 100 score commands almost double the search interest commanded by the term ‘Bitcoin’ from the US whose score stood at 52. Ghana stands second with 75 along with Slovenia (also at 75). Japan scored the lowest with just 2 points in its kitty. Other prominent nations such as Switzerland, UK, and Hong Kong, scored 59, 44, and 37, respectively. Saudi Arabia scored 13 and Russia 7.

The takeaway from this small survey can be that the African continent does hold a lot of potential and promise for blockchain and Bitcoin.

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