Bitcoin has reached a whole new level of brand awareness last year. A new piece of research made by YouGov on behalf of Coinbase has pointed out that more people looked for Bitcoin than Kim Kardashian or Trump last year. When you remember that the U. S. had elections last year, it is quite a remarkable achievement.
The data shows that 2018 was basically the year of Bitcoin. For the first time ever, new record highs were achieved and now around 58% of the residents of the U. S. have heard of BTC at least once.
Terms related to important events such as “royal wedding” or “election results” were not able to top BTC last year.
Somewhat surprisingly, even now, Bitcoin has more searches than Kim Kardashian by 3:1. This is the person that “broke the internet”, one of the most important celebrities of the country and Bitcoin is giving it a beating. The trend continues to grow, which means that more and more people are interested in the crypto industry.
Bitcoin Continues To Be The Most Recognized Cryptocurrency
According to the study, as we affirmed, 58% of the Americans polled have heard of BTC before. Without a list, however, the number diminishes to 37%, which is still fairly high.
Unsurprisingly, most crypto holders live in rich areas which are known for being tech hubs such as California and New York. New Jersey and Washington also made the list. The people holding the largest amounts of tokens, however, can be found in Delaware, California, Nevada and then the New York state.
The survey also showed that 15% of the people interviewed were intending to buy cryptos sometime in the next six months. Most of them decided to go by the crypto route because they believe that it makes a lot more sense than investing in bonds, stocks and real estate. Real estate, in special, was described as overpriced.
Another important reason is that stocks and bonds can only be bought by accredited investors while cryptos are for everybody. This way, more people are allowed into the financial world, which is often deemed as too far from the population.
However, maybe you should not get too overexcited about how Bitcoin has become famous. Why? Because of what happened in 2017 when the crypto raised a lot in awareness for the first time.
Even the CEO of Bitwise, Hunter Horsely, has admitted that the price of BTC is growing almost too quickly and that investors should be cautious this time because the next crash might be around the corner.
If another bubble is started, it is almost certain that it will eventually burst again and we will see another bear market afterward. Because of this, it is more recommended to let the prices grow more slowly, which will not attract so much speculative investment.
Another important point to note is that YouGov only polled 2,000 people over the internet, which is not a very good number. The survey is very thin. Google searches are hard to manipulate, so they are probably spot on, but we cannot affirm the same about the rest of the survey this time.