BLABBER Blockchain Tokenized Location-based Social Platform Launches BLA Tokens
Discover BLABBER’S Tokenized And Location-Based Social Platform
BLABBER is a vibrant social platform that seeks to transform the way people discover content.
Currently, research reveals that daily content generation from social media platforms amounts to more than 2.5 quintillion bytes. You-Tube alone commands more than 300 hours of video every minute. With these stats in mind, the content generated on online social platforms in one month is more than what major television networks in the US have created in the last 30 years.
With the advent and growth of the web 2.0 platforms, users are able to develop and share content quite easily. In addition, the internet and social media platforms have transformed the way people create and distribute content. Against that backdrop, more creators increasingly look for ways to earn money from their content.
However, the Web 2.0 wave has its share of challenges. The platforms are heavily centralized, making it difficult to display transparency and openness that could enable content producers to distribute and earn from their content. Additionally, the platforms are simply too general, which bars them from providing location-based content.
BLABBER seeks to transform the conventional community of content creation into a democratic ecosystem that will allow content creators to earn money from their work.
Problems With Conventional Platforms
The conventional social platforms suffer from two main problems:
- The absence of a location-based content system
An inside look into each of the two issues could reveal their effects on content production, distribution, and subsequent monetization.
Absence Of A Location-Based System
Traditional forms of advertising included billboards, magazines, newspapers, TV, and Radio. Content creators had to pass through these mediums to find an audience for their content.
In the era of the internet and social media, using the traditional mediums is the least effective method of attracting an audience. With many producers competing for audiences in different categories, it’s imperative for content creators to direct their content to specific audiences.
For beginners in content creation, as well as the unstable content producers, they must focus on a specific target audience. The creators must produce and distribute their content for a specific location and a particular population segment. Aside from generating traffic to their stores, the content needs to be relevant to the targeted demographic.
To accomplish the two objectives, there was a need for a location-based advertising strategy, which enables brick-and-mortar shops to combine geo-targeting technologies with mobile advertising. In the end, they can be able to develop platforms that generate revenue. However, existing location-based content avenues have their inherent limitations.
For example, with centralization at the core of their governance, the creators’ data is often at risk of sharing with third parties. A typical instance is a situation in which Cambridge Analytica harvested profiles and locations of 50 million Facebook users to compromise the U.S. election in 2016. Since then, data protection has become a priority in many countries, starting with the European countries. In essence, placing users’ information on such platforms obviously puts their identity and privacy at risk.
In 2008, YouTube launched an ad platform in which users could monetize their content. Since then, content creators have been trying to earn from their content on the internet and social media platforms. The YouTube program enabled its partner community to earn from the videos they share on the website, which triggered advertisers to connect to the platform.
Upon its launch, the initial objective of the YouTube was to aid the free creation of content for a possible monetization. With time, online ads were included on the platform, and soon afterward, Google changed the rules of content monetization.
All along, content creators don’t get what they deserve when it comes to earning from their content. For example, the platform requires that a video must gain over one million views before the creator can earn from it. This is discouraging to the unstable creators.
It’s for this reason that YouTube and other Web 2.0 avenues utilize “moderators” to terminate or inactivate content channels that they deem “unfit for their advertising audience.” This can happen at any time without prior notice to the content creator.
In 2017, for example, renowned brands such as Verizon and Walmart had to pull down their content from the YouTube platform when they realized their ads appeared next to malicious content. This, in turn, led to massive losses on the part of YouTube. Even though YouTube has new regulations in place to avert the problem, many unstable content creators continue to suffer on the platform.
BLABBER’S Revolutionary Strategy
BLABBER gives content creators the opportunity to monetize their content. This is achievable through its location-based social platform on which creators can earn from their work. This eventually encourages the creators to develop quality content that transforms the platform into an ecosystem of values.
BLABBER seeks to introduce the tokenized community where content creators can get rewards for the content they create, while the consumers of such content earn incentives for consuming the same. This way, BLABBER hopes to decentralize the location-based content monetization to make the platform more transparent and trustworthy. This will instill confidence in the content creators to earn honestly from their activities.
Besides, BLABBER makes it possible for users to earn BLA tokens, which they can use to influence events such as predicting social trends. This eventually earns them profits. BLA tokens from viral posts can be redistributed to participants. Since it’s the unit of currency on the platform, the BLA token will facilitate all the transactions on the BLABBER platform, which include the following participants:
- Users: Will receive incentives through increased opportunities to earn profit through investing in viral content
- Content creators: Will earn more through increased revenue, better reporting opportunities, and minimized fraud
- Content consumers: will enjoy increased revenue, improved privacy, and enhanced security while using the location-based content
- Advertisers: will receive incentives through minimized fraud, affordable customer attention, and enhanced attribution
With the availability of the internet and social media platforms such as YouTube and Facebook, content creators have the opportunity to earn from the content they create. However, there is still a gap in the way content monetization is managed, especially when it comes to location-based content. Blockchain delivers the appropriate solution to the problems that arise from a centralized management. That is where BLABBER comes into the scene.
BLABBER seeks to implement the Web 3.0 community that embraces transparency and trust for content creators and everyone involved in the location-based content production.