Blockchain Capital Study Discovers 9 of 10 Americans Have Already Heard About Bitcoin


Bitcoin awareness is reaching an all-time high now. According to a new piece of research made by Blockchain Capital, a venture capital company, at least nine out of ten people in the United States have already heard of Bitcoin at least once before.

The survey was conducted by Harris Poll, hired by Blockchain Capital, and it proved that BTC awareness is going up right now. 89% of all the people interviewed had at least heard of Bitcoin before. In October 2017, roughly half a year ago, the number was only 77%.

Curiously, age did not affect the results too much. Old and young people alike heard about Bitcoin, which shows how high awareness is right now.

According to the results of the survey, not only awareness but also the perception and propensity to buy Bitcoin is considerably higher now, despite the bear market last year, which is a great result for the industry.

When you consider that the first survey was conducted during a bear market, in which the prices tend to go up, you can see that the increase in awareness and goodwill towards Bitcoin is really dramatic. The youngest generation of people interviewed (from 18 to 34 years) is, once more, the most willing one to buy BTC.

Familiarity, when a person knows somewhat well what Bitcoin is and has a fairly good idea of how to use it, has risen to 43% this time, too, and at least 60% of all people are “somewhat familiar” with Bitcoin.

Young people are reported to be three times more likely to be familiar with Bitcoin than the ones which have over 65 years, a very common result in this kind of poll.

Another interesting aspect is that nearly one in every three people prefer Bitcoin to government bonds now and one in four prefers it to stocks and the real estate market.

While this is very positive data for the industry, the fact is that adoption is still too low and more work has to be done before the adoption of the token can finally approximate from the awareness that people have about it. While most people have the biggest affinity with how well the bitcoin price is doing based in US Dollars, many are starting to become fully aware of just how powerful a futuristic programmable money will be to the global economy of tomorrow.

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