Cryptocurrency and Blockchain SEO Marketing Services: How It Works and What to Expect
The cryptocurrency and blockchain industry has exploded with growth over the last few years. Billions of dollars is pouring into the industry. Blockchain and crypto companies are spending enormous resources on marketing and SEO in an attempt to differentiate themselves from the competition.
But not all bitcoin and blockchain services are built alike. Some companies are taking advantage of the burgeoning industry by offering over-hyped SEO packages with little substance. Other companies, meanwhile, provide proven results at a competitive price.
How can you find the right cryptocurrency and blockchain SEO marketing service for you and your company? How can you avoid falling victim to scams and over-hyped snake oil? Keep reading to discover everything you need to know about cryptocurrency and blockchain SEO marketing services, including how they work and what to expect.
How Does SEO Work for Crypto and Blockchain Companies?
Search engine optimization (SEO) helps companies outrank competitors on search engine results pages.
In the crypto and blockchain world, good SEO can help you appear on the front page when someone Googles, “Best Bitcoin Exchange”, for example, or “Best Digital Token for Payments”.
Using proven SEO strategies, your company can reach the top of these competitive search terms, earning a first page ranking and paving the way for thousands – even millions – of visitors.
The goal with all SEO is to expand your company’s online presence. SEO firms will do this by optimizing your website for all types of search terms. Some SEO firms take a focused approach by targeting a small number of highly-competitive search terms. Other SEO firms use a different strategy, targeting thousands of smaller search terms in an effort to put you in front of as many online visitors as possible.
Another important goal of crypto and blockchain SEO is to target the right audience. Your SEO strategies might put your company in front of thousands of visitors online. However, if those visitors have no interest in crypto or blockchain, then the SEO has little value.
With that in mind, the goal of crypto and blockchain SEO is simple: to put your company in front of as many relevant online visitors as possible.
Crypto and Blockchain SEO Strategies
Different firms approach crypto and blockchain SEO in different ways. Some companies have their own in-house SEO team or marketing department dedicated to improving search terms. Other companies might use a third party marketing agency or SEO specialist. Depending on who you’re working with, your crypto and blockchain SEO strategies can vary widely. However, here are some of the tactics used by today’s cryptocurrency and blockchain SEO firms to attract visitors:
Cryptocurrency and Blockchain Search Optimization: You might optimize your website prior to launching an Initial Coin Offering (ICO), for example. You improve its presence on certain search terms. Visitors find your website and become aware of your ICO. Search optimization can take place on-site or off-site. On-site SEO can include adding key search terms to your website, interlinking your pages, and ensuring all pages have unique, helpful content. Off-site SEO can include adding guest posts to another person’s website or getting backlinks from authority sources. Through a combination of these strategies, you can optimize your crypto or blockchain website for better search engine placement.
Content Marketing: Content marketing plays a crucial role in many search engine optimization campaigns for crypto and blockchain companies. The crypto and blockchain space is exploding with growth, and many companies have tried to establish themselves as authorities in the space by publishing unique, high-quality content. Some crypto and blockchain companies have focused on producing unique research. Other companies have created popular YouTube channels or podcasts. Effective content marketing can solidify your position as a leader in the crypto and blockchain space.
ICO Marketing: Some crypto and blockchain marketing firms now specialize in ICO marketing. They’re experts at developing a marketing campaign around your initial coin offering, encouraging the right type of users to sign up for your ICO newsletter, and ultimately ensuring that the ICO is successful. Some marketing firms even take this a step further by offering ICO consulting services. These firms have seen which strategies work with other ICO projects, and they can help you replicate the success of some of the world’s biggest and most successful ICOs.
Link Building: Link building has been a crucial part of search engine optimization since the early days. Today, link building continues to play a crucial role in SEO. Getting links to your website from authority sources is always a good thing. Many crypto and blockchain marketing companies focus on link-building. They’ll reach out to websites in your niche – like a media site – in an attempt to get a link. The more links you have, the better your search engine placement will be.
Pay Per Click Advertising: Some SEO and marketing firms will launch pay-per-click (PPC) advertising campaigns. Let’s say your company is preparing to launch its first ICO. The marketing company might initiate a massive PPC advertising campaign to inform everyone of the ICO in the days leading up to the big event. In an industry where companies can rise and fall within a few weeks, effective marketing can make a huge difference.
Analytics and Adjustments: After implementing the crypto SEO strategies listed above, companies will analyze the analytics to make adjustments. Google Analytics, Ahrefs, and other analytics websites will provide valuable insight on which strategies work and which strategies need to be adjusted moving forward.
How to Avoid Low-Quality Crypto and Blockchain Marketing Companies
Up above, we mentioned some of the strategies top SEO firms are using to get clients ahead in the competitive world of crypto and blockchain.
However, not all SEO firms are made equal. Some SEO firms make huge promises about their effectiveness, only to get a client’s site blacklisted from Google.
Here are some of the tips you can use to avoid low-quality crypto and blockchain marketing companies:
Avoid Firms that Guarantee Search Rankings: This is a good lesson whether you’re working in the crypto and blockchain space or any other industry. No good SEO firm is going to guarantee search engine placement. There are too many ranking factors that lie outside of your control. Sure, you could pay for top ranking via pay-per-click ads. However, guaranteeing organic placement is a sign you’re dealing with a lesser-quality SEO firm.
Look for Companies With Genuine Crypto Experience: The crypto and blockchain space is surging with growth. Everyone wants a piece of the pie. Marketing firms know how much money blockchain companies have raised in ICOs. They know they’re ready to spend millions on marketing packages. That’s why it’s important to find a marketing agency that has genuine experience in crypto and blockchain. Some marketing firms claim to specialize in blockchain and crypto services simply because they want to attract new business. Don’t assume a marketing company is a crypto and blockchain expert simply because the company has a “crypto and blockchain” page on its website. Ask for real references within the industry.
White-Hat Versus Black-Hat SEO: Just like the hacking industry, the SEO industry has “white hat” and “black hat” services. White hat SEO firms generally play by the rules, taking a slow and labor-intensive approach to boosting search rankings. Black hat SEO firms, meanwhile, often use shady tactics to trick search engines into providing higher rankings. In reality, most SEO firms use a blend of strategies – like “grey hat” strategies. However, if you’re building a genuine business in the blockchain space, then you’ll want to stay away from many black hat SEO strategies.
Conclusion: The Crypto and Blockchain SEO Marketing Firm Space is Highly Competitive
The crypto and blockchain industry is highly competitive. Today, top companies are battling over high-ranking search terms, with the winning company earning millions of organic visitors every month. It’s a big business with high stakes.
At the same time, the crypto and blockchain SEO marketing space is also highly competitive. Marketing firms are competing with one another to attract the business of major crypto and blockchain clients. That’s good news for customers: it means you can enjoy perks like free estimates and free SEO analysis from certain SEO firms in the crypto and blockchain space.
That’s why hiring the right crypto and blockchain SEO company is so important. The right crypto and blockchain marketing firm can use proven strategies to help your company outrank its competition.
By following the guide above, you can find the right blockchain and SEO company catered to your unique needs.