Blockchain Is Focal Point In New TruTag And PwC Australia Food Trust Initiative Using Edible Barcodes
TruTag Technologies just announced a new union with PwC Australia. It aims to integrate TruTag’s ‘edible barcode’ technology into PwC Trust Initiative. TruTag Technologies is a firm that provides product identity solutions to a vast country’s niche.
Globalization of supply chains has been characterized by lack or ineffective control and monitoring of activities. There have been other unfortunate incidences like counterfeiting, food representation, and corruption among other dubious activities which put the consumer safety at risk and result to billions of losses for the food and beverage industry.
This is why TruTag and PwC Australia are coming together to solve such problems and enhance security while boosting traceability for worldwide food supply chains.
Besides, PwC Australia has come up with an advanced Food Trust Platform to help producers, and final users enjoy greater confidence while using or availing products. PwC remains today one of the most improved and pro-active counterfeit technology solutions in the beverage and food industry.
As a result of integrating TruTag edible barcode technology into the Food Trust Platform, there will emerge competitive supply chain visibility on similar activities.
To support this initiative, blockchain technology provides brand owners the ability to share information and upgrade the supply chain network visibility. These systems depend on having secure links or a reliable crypto anchor that comes in between the digital and physical global space. This is according to Trent Lund, the lead partner at Innovation and Ventures.
To provide unrivaled security, TruTag’s clandestine edible barcode flawlessly acts as a crypto anchor with enhanced security and exceptional capability to mark foods and food-contact packaging tasks directly.
TruTag and PwC Australia are both working round the clock to come up with a supply chain technology of programs able to lead customers in the wine and meat industry. Besides, the two firms are ensuring they expand their focus wider in the beverage and food industry by providing practical applications.
SVP Business Development Barry McDonogh agrees that the company is thrilled to be in partnership with PwC Australia. He says the company will help introduce a shared vision into food traceability efforts as one of the highly competitive platforms. This includes the scaling of resources to deliver effectively across many industrial segments and geographical locations.
TruTag Technologies Expounded
TruTag is a leading technology company in security and technological solutions. It serves various businesses and government agencies or departments across the world. True Tag has the most sophisticated accurate inspired and cGMP nano-porous silica for manufacturing operations. This aims at serving various applications and the available security solutions like in medicine, food, essential documents plus label tags.
TruTag has just been recognized by Frost & Sullivan, Fast Company, the Edison Awards and R&D 100 as the technology pioneer by the World Economic Forum. It has been recognized as one of the most influential technology companies. PwC aims to develop and build trust in the society by solving the current problems in the market.