Blockchain Media Startup CEO Leaves Crypto Industry For Technical Position At Washington Post
Unfortunately, the blockchain industry is far its best times. Companies are going bankrupt, the staff is leaving and even some important key members of some industries are going to other industries. This is the fault of the crypto crash of 2018 and the bear market that has appeared later. Now we have seen another case of a high-profile officer changing companies.
Jarrod Dicker, the CEO of Po.et, a media monetization blockchain startup company, has decided to leave the crypto industry for good to work at one of the largest newspapers in the United States. Now, Dicker is leaving Po.et in order to get a technical role at the Washington Post as the Vice President of Commercial Technology and Development.
He has announced the news himself on his Medium and affirmed that he is set to step down as the CEO soon to start the transition to the other company. The current head of product at Po.et, David Turner, will be his official substitute.
Dicker has affirmed that Turner is already leading the engineering and the product functions of the company in the past few months and that now he is set to oversee the whole company, something that he is highly qualified to do by himself.
Before working on the blockchain startup, Dicker had already worked at the Washington Post in the past. He was a part of the RED (research, experimentation, and development) team, which was the innovation branch of the company. There, he used the technology in creative ways to make news more lucrative for the company. Because of the efforts in this section, the Washington Post was able to be profitable despite the bad times for news outlets.
Dicker has also worked with scalable marketing and social media analytics before, according to his LinkedIn page.
Why there is not a clear reason why the man has decided to change sides now and go back the Post, there is speculation that things were not going so well at Po.et, which is why he decided to go back.
His Medium post supports the theory as he affirmed that the team was ready to “drive at 100 mph all the time” and that they did their best but that they are facing a long road to adoption, as well. With his new job at the Post, Dicker will now drive the innovation department at the company and for creating new strategies.
Po.et was a blockchain startup company that was created to improve the methods of monetization and the discovery of content creators in the industry.
In fact, other companies like Civil are also having a hard time using cryptos to monetize news, as there is not enough support from the clients at the time and the bear market did not help a lot.