Blockchain Relations has announced the release of a comprehensive case study summarizing the results of its community-approved initiative to introduce SmartCash to a global audience.
Blockchain Relations was launched as a division of The Global Precision Group (est. 2010) to help crypto-assets and blockchain projects achieve greater visibility through media connections and proven branding strategies.
Being a part of the initiative to introduce SmartCash to a global audience is a dream come true for Blockchain Relations according to its chief project manager for the campaign, Jonathan Keim. Beyond that the company says the campaign is an opportunity to fully leveraged its team’s expertise, relationships and resources to reach people around the world in a way that has never been done before by the crypto community.
The case study features a full overview of the strategy executed as well as a list of completed objectives, download links to 600+ pages of press release pickup examples, direct views and other info including the ability to download the distribution lists that name all international news outlets reached.
What stakeholders can also find in the case study includes community growth statistics (35.7% avg. increase among channels with high of 104.1%), benefits and features of various components designed to increase engagement.
From these efforts and more, the company said it was able to achieve certain primary initiatives.
Primary Initiatives Of The Media Relations Campaign
Blockchain Relations was able to initiate syndicated articles and editorials that showed in the news section of companies like RIOT Blockchain and Visa on MarketWatch, BayStreet, International Business Times, and many others.
It also put out global press releases distributed to 56 countries in 12 different languages with a targeted effort to reach 700+ journalists who previously covered blockchain and cryptocurrency subjects. The campaign also involved the distribution of content via a multi-brand social media network followed by blockchain and crypto enthusiasts.
Blockchain Relations also created a SmartCash-branded news portal featuring the best community-generated content, journalist placements and syndicated articles; as well as highly interactive flipbook in HTML5 format to provide engaging animation and the best compatibility among devices.
In addition, it also put out a widely disseminated interview featuring the outreach ambassador who represented SmartCash at multiple conferences and a multi-day awareness campaign that achieved editorial placement on top-tier news networks like The Wall Street Journal, Barron’s and MarketWatch.