Blockchain Web Browser Brave’s Privacy Ads to be Released Soon
Start-up browser software, Brave, has successfully started advertisement display in its web browser with a new technology that puts the priority on privacy. Brave also announced that it has plans to release the technology so that software developers all over the world can do the same.
The Chief Executive of the company, Brendan Eich, has said that much later in the year, Brave will put out a developer kit which will allow other software makers and developers to take advantage of its privacy-protecting ads.
According to Eich,
“first we have to prove the model in Brave. We do want a better scale, for high-quality ads with a better audience.”
While the details are quite unclear at this time, it is expected that Brave will receive income from it.
Even though the wide use of the model would be great for the financial success of the company and also for the future of online privacy, it would be particularly difficult to get users to adopt Brave as a primary browser and abandon more popular options like Google Chrome.
In the long run, the company hopes to revolutionize advertising on the internet. Brave hopes to use its new technology to let users browse the internet without the worry that their personal information is probably being collected and stored. The technology developed also works like others with regards to targeted ads.
However, Brave’s version would do all the targeting by itself without involving any third party services or sites. This, as explained, would allow users to preserve all of their privacy.
Going forward with a revolution like this could prove very difficult. This is because there is already is a large market for ads. For example, according to eMarketer – a tracking firm – in the year 2019, about $132.3 billion is estimated to be spent by advertisers in the US on digital ads alone.
This is a tough number to track. However, it does get a bit more tricky when you consider that over a billion people use Google Chrome while Brave has about 5.5 million monthly users.
Brave’s Success Possibility
Europe currently has adopted the General Data Protection Regulation which is a big problem for other companies that need users’ private information for targeted ads and other needs.
However, this is an edge for Brave because it might mean that the company will enjoy some success if there is serious enforcement of GDPR. According To Brave’s Chief Policy Officer, Johnny Ryan:
“In the coming years, the application of GDPR-like laws for commercial use of consumers' personal data in the EU, Britain, Japan, India, Brazil, South Korea, Malaysia, Argentina and China bring more than half of global GDP under a common standard.”