Blockchain technology is quickly gaining ground as a viable business venture for new entrepreneurs. Unfortunately, many of those new start ups have no idea how to organize or market themselves. That’s where Botanico comes in.
This ambassador agency is the new marketing revolution when it comes to blockchain technology, positioned to put a much more attractive face on the industry.
In the blockchain start-up world, there is a need for all kind of innovations, and the concept of Botanico goes to prove it. In truth, we cannot find anything fundamentally different in Botanico than any other modern marketing agency, except that they are uniquely positioned to provide specialized services for clients in the blockchain industry.
The Brains Behind Botanico
The inspiration behind Botanico is the success of the ParagonCoin ICO, or more rightly, Jessica Versteeg, the CEO and supermodel behind Paragon.
The success inspired Ivan Sokolov to launch Botanico. Ivan is the Creative Director and has two-plus years of experience in the blockchain environment, as well as 5 years of start-up management experience. He has also received Cannes Corporate and TV Awards two times in his career already.
He is joined by Yana Pripuskova as the Ambassador Agent. She is a model and a modeling agent with experience in the International fashion scene.
The CMO of Botanico is Maria Galenko, who has extensive experience in Digital Advertising and Fintech-marketing. She is a gender equality activist with many zero seeding budget viral videos under her belt.
Models On Blockchains
Using Botanico is pretty simple and straightforward. If you are an ICO Team who needs the services of Botanico, you can register with Botanico and browse through the various options that are available for services. Using one such service, Botanico links you up with a social influencer who will become your brand ambassador.
Once you select the ambassador, you will enter into a contract with Botanico and the ambassadors will take care of your Social Marketing needs with the help Botanico’s creative team. They will also become the gorgeous face that sells your innovative ICO.
Botanico ensures that their Ambassadors are highly knowledgeable about the blockchain and they provide support during ICO pitches. But before you go about your pitches, Botanico also offers you the ability pitch test on the ambassadors. If they are sold on your pitch, it’s highly likely that your target audience will be, too.
Blockchain Is The New Black
Botanico’s motto is “Blockchain is the new Black”, and they have a range of merchandizing materials if you are sold on the catch phrase. You can buy these products on their website, too.
Blockchain Looks Beautiful Right Now
The Paragon ICO is a key inspiration for Botanico. With a supermodel CEO, the ICO was bound to head for the stratosphere. There are other ICOs such as the Tezos and the Bancor ICOs that are also slated in the top positions due to the presence of some very fascinating women on their team.
This has led Botanico to bring the beauty into the beast that is blockchain, in the hopes that their glamour would help it sell when everything else fails. There is a lot of social awareness and education that goes with each ICO and Botanico ensures that its ambassadors will be the perfect match to garner public support. There are many industries starting to adopt the use of social influencers as brand ambassadors, and Botanico has offered this new form of marketing to the blockchain industry.
The Botanico Ambassadors are often models who are interested in blockchain technology, which makes them a perfect choice to hep get the word out and position a new ICO.
It’s Just Different
The ParagonCoin ICO was something of an oddity, mostly due to the extra hype created by the fact that the CEO was a supermodel. There has been a lot of proof that people often respond in the same way when their favorite social influencers are involved in or promote a particular project.
Botanico Final Words
Gorgeous models have helped sell some pretty boring stuff and succeeded in the past. With it’s interesting and revolutionary projects, why would the blockchain industry be any different?
Maybe blockchain IS the new black!