Brave Ads Rewards Go Live, Giving Users Opportunity to Earn 70% of Revenue with BAT Token
The first phase for the private advertising platform from Brave Browser has been going since January when they announced a preview of the model. The preview allowed developers and testers to use this version to activate the Brave Ads, along with their rewards. Now, according to a press release from Brave directly, the second phase has officially commenced.
The announcement states that the first phase was meant to offer an opportunity for brands, marketers, developers, and the community to experience the Brave Ads opportunity. During phase two, users recent token rewards for their attention. When the monthly cycle ends, the users are able to claim the BAT that they’ve earned.
Reports from CryptoSlate confirm that the goal of the Brave Browser has continually been to offer fast and private browsing online, which is further motivated with the use of the ad space. By the end of the first phase, which was also referred to as the testing phase, there had been 450 ads trafficked, along with 53 campaign commitments.
For the ad services, Brave made several partnerships, which include BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold. The first of these partners was BuySellAds, using the API from Brave Ads, offering revenue from multiple tech platforms like Slack and PaperTrail.
Using the technology of StatCounter in November last year, it looks like Google Chrome is responsible for 62% of browser use, which means that Brave will need to be aggressive in their promotion to account for a substantial amount of traffic. With the ability to earn revenue with the use of the browser, Brave may have a chance at converting some Chrome, Safari, or Firefox loyalists.
According to reports from SludgeFeed, there are over 5.5 million active monthly users as of January, which means there has been over 450% growth in the last year. Presently, CoinMarketCap shows that the Basic Attention Token (BAT), Brave Browser’s crypto asset, is trading at $0.199589 with a loss of over 2% in the last 24 hours.
To view the full blog post regarding the release of phase two, visit https://brave.com/ad-platform-enters-second-phase/.