Brave Blockchain Internet Browser Teams Up with Cheddar to Allow Free Premium Content Access
Brave has announced a partnership with Cheddar, a news website to offer, for a limited time, free access to premium news content.
Users of the blockchain-powered browser will have access to free premium content on Cheddar for the next three months, according to the official statement.
“Premium Cheddar viewers are obsessed with crypto; we even have a show dedicated to it – The Crypto Craze. The idea of unlocking our premium feeds for Brave users via crypto funding, with no sign-up, seemed like a natural way to engage a passionate community,” said Jon Steinberg, Cheddar’s founder, and CEO.
This statement has some truth to it as there has been an increase in blockchain and cryptocurrency publications and websites to meet the growing need for information about the industry. This collaboration will benefit both parties at Brave will be promoted and Cheddar will see an increase in page views.
Also, this isn’t the first time that blockchain is being used to advance the publishing industry. Civil, for example, offers a blockchain-based platform for new rooms to not only ensure journalistic integrity but also to make sure that the Newsrooms are able to get paid effectively for their content.
Since its launch in 2015 by Mozilla co-founder Brendan Eich, Brave has deliberately sought out partnerships with various firms in and out of the blockchain industry.
In 2017, the firm was able to raise over $35 million through the sale of their ethereum-based basic attention token (BAT) in a record 30 seconds. BAT has since seen greater acceptance and has even been listed on CoinBase.
Many of their partnerships so far have been with media groups. For example, the partnered with the Dow Jones Media Group in April 2018 to experiment with blockchain-based content delivery.
“Our new model reconnects users and publishers without compromising privacy,” the statement said. “We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
They have also partnered up with Civil, who announced that they will be making use of Brave’s platform for verification services.
“As Brave is experiencing exponential publisher and user growth, implementing Civic will enable more people to safely and securely utilize the Brave platform while establishing and sustaining trust between publishers and users. We’re thrilled to partner with Brave and bring our trusted identity verification services to help build a better browser with the benefits of blockchain technology,” said Civic co-founder and CEO Vinny Lingham.