Brave is a web browser that provides users with a secure and fast browsing experience. The platform has what is called the “Brave Rewards System” in which it rewards users for browsing the internet and supporting their favorite content creators.
As the platform explains, upon joining Brave Rewards, the browser will automatically begin tallying the attention users spend on websites that they visit. Once a month, the platform will send the corresponding amount of Basic Attention Tokens, divided upon one’s attention, from one’s local browser-based wallet to the websites that have been visited. Users can remove sites that they do not want to support and they can directly tip the creators as well.
Further, private ads are enabled by default in the rewards system, which provides users with the opportunity to earn BAT every time they view an ad. Users can also control the number of advertisements that they see and they can review those advertisements. Users can also earn 70% of the ad revenue that the platform receives from its advertisers, in exchange for the user’s attention. As users browse, they’ll accumulate tokens and the tokens can be contributed to websites that they enjoy.
There are a few other benefits of the system, aside from earning BAT and being able to give it away to content creators and websites that one enjoys. For example, the private advertisements do not collect information about users, information about one’s browsing activity does not leave the device, and private adds in the rewards system are not intrusive to one’s browsing experience.
Moreover, users can earn BAT for every ad they view and better yet, users have a greater level of control over the ads that they see. This makes the process much easier and more convenient than traditional web browsing and better yet – there is a reward system in place to compensate browsers for their time and attention.