Brave Browser's BAT Token Partnership With Dow Jones Media Group

    Brave Browser, a privacy-oriented web browser developed by Brendan Eich, the co-founder of Mozilla and JavaScript, has entered into agreement with a Dow Jones Media, a globally recognized media company, to test out what they call consent-based advertising. You may know Brave Browser and its blockchain platform best for setting an ICO record of raising $3.5 million in just 30 seconds during its Basic Attention Token (BAT) ICO, the token for its Brave blockchain platform.

    Brave browser has been hugely successful, especially in this age of intrusive ads and lack of privacy online. In a bid to revolutionize the digital advertising industry, Brave will use its blockchain platform to test out a new form of advertising that aims to serve the target audience rather than profit the advertiser. During the test, Brave browser will provide access to Dow Jones Media Group brands MarketWatch Newsletters and limited access to select users to try out the new form of advertising.

    Publishers, Advertisers, And Users Set To Benefit The Most

    According to the press release by Brave browser, the two Dow Jones Media Group brands will become ‘verified’ publishers on the Basic Attention Token platform. Users on the platform will earn BAT tokens when they engage with the ad content by the verified publishers. Users can then use the tokens they earn to purchase premium content on the platform. Whereas the advertising platform seems thin at this point, Brave browser is confident that the new development will attract all kinds of internet users to their safe harassment-free platform.

    According to a report published in AdWeek [], Eich was quoted stating that Brave browser does not seek to eliminate ads; they are just focused on bringing sanity and ethics to the digital advertising industry, and in the process, cut out the middleman. He pointed out that it is difficult to reconcile the actual cost of advertising with what the advertisers spend largely because the fee gets eaten away bit by bit by multiple middle players such as Google, leaving very little to the publishers who actually produce the content.

    Brave Browser & The Start Of Blockchain’s Dominance Of Digital Advertising

    By using the Brave blockchain platform for its advertising, Dow Jones Media Group and other companies soon to join the fray will test several innovative solutions and how users interact with ads in their news and content. The efficiency will come as a result of system efficiency that will help the publishers connect with their readers directly on one hand, and the advertisers on the other.

    The partnership between Brave browser and Dow Jones Media Group is just the beginning of what Barron’s senior vice president Daniel Bernard considers an exciting and innovative step in employing blockchain in privacy digital advertising. This new development comes just days after IBM partnered with Salon Media for a similar kind of pilot blockchain product aimed at locking out middlemen in the digital advertising industry.

    Get Free Email Updates!

    *Action* Enter Best Email to Get Trending Crypto News & Bitcoin Market Updates

    I will never give away, trade or sell your email address. You can unsubscribe at any time.

    Bitcoin Exchange Guide News Team
    B.E.G. Editorial Team is a gracious group of giving cryptocurrency advocates and blockchain believers who want to ensure we do our part in spreading digital currency awareness and adoption. We are a team of over forty individuals all working as a collective whole to produce around the clock daily news, reviews and insights regarding all major coin updates, token announcements and new releases. Make sure to read our editorial policies and follow us on Twitter, Join us in Telegram. Stay tuned. #bitcoin

    [Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

    [Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer


    Please enter your comment!
    Please enter your name here


    Live Bitcoin Price & Latest BTC Charts

    Today's Latest Crypto News

    Bitwise Plans To Target Retail Investors With Its Crypto Index Fund

    Bitwise has revealed that plans are underway to allow the retail market to participate in its large-cap index service. According to CoinDesk, Bitwise is working...

    Binance's Educational Platform Opens Up Government Approved Office in Shanghai

    Binance, one of the most popular crypto exchanges in the crypto-verse which also has many subsidiaries including Binance Academy (a blockchain and crypto-centred educational...

    XRP Trying to Retrace Months of Underperformance But Remains in a “Corrective” Structure

    XRP is up 12.5% but could still jump another 23%, A clean break above $0.21 would be “very bullish” Ripple granted an exemption...

    23k BTC on CME Futures and 50k BTC in Options Expiring Today

    Bitcoin is currently down 0.05% in the past 24 hours trading around $6,640 after hitting $6,872 last night, yet again rejected at $7,000 level....

    Microsoft Files Patent To Mine Cryptocurrencies With Verified Body Activity Data

    Giant software manufacturer, Microsoft is seeking to capitalize on the new crypto hype. The firm is seeking to introduce its own cryptocurrency that will...

    BitcoinExchangeGuide is a hyper-active daily crypto news portal with care in cultivating the cryptocurrency culture with community contributors who help rewrite the bold future of blockchain finance. Subscribe on Google News, see the mission, authors, editorial links policy, investment disclaimer, privacy policy. Got News? Contact us, we are human too. Note: nothing here is financial advice, do your own research thoroughly.