Brave CFO: Basic Attention Token (BAT) is a Utility Coin Built to Account for Attention of Humans
Holli Bohren, the CFO of Brave, has recently participated in an Ask Me Anything (AMA) session.
In the session, the CFO has addressed several questions of the community like the Vertamedia Vs Bitsize Network case and advertising on the platform.
For instance, one of the questions, which was made by StrosPartison, a Redditor, asked the CFO how to handle the fact that most advertisers are very traditional and they may find difficulties in handling an altcoin like BAT.
The answer of the CFO was that they never actually need to handle them directly. With the help of the company, they can only use fiat currency, if they wish, which makes the whole operation easier to manage from this side.
Another Redditor, “Distant View”, asked whether Brave employees were paid in BAT tokens. According to the company, no employers were actually being paid with BAT, all of them received their salaries in a more old-fashioned way.
“Daeg83” asked whether the team was planning on becoming a competitor to play stores and similar businesses. Also, he asked if incorporation was a challenge for the company and if it was on the road map.
According to the CFO, the BAT tokens were utility tokens which were defined by their unique ability to account for human attention, something that no other altcoin does. Support for other digital assets is said to be coming as well, which could make the tokens usable for e-commerce purposes, another goal of the company in the future.
The last question was about the court case of Vertamedia LLC vs Bitsize Networks, in which the Redditor “Mcin5175” asked about how it was. According to him, Vertamedia was accused by Bohren of providing fraudulent traffic, which prompted the company to refuse to pay the invoice. Eventually, Vertamedia won in court, anyway.
Bohren’s answer what that BitSize affirmed that Vertamedia was cheating by faking traffic. However, they actually lost in court later because BitSize never showed, which was most likely because the company was sold to a major corporation and they were not interested in this tiny case anymore.