Brave Moves Forward by Fulfilling Promises Made During BAT ICO Phase for Paid Web Surfing


Brave continues working in order to deliver the promises that it made during its Initial Coin Offering (ICO).

Brave has been developing a web browser that allows content creators to receive rewards in Basic Attention Token (BAT) and allows users to have enhanced privacy features. Moreover, the main goal is to finally reward users for their “attention” when they watch and interact with ads.

Brave Moves Forward With Its Promises

It is important to note that the rewards for users have to be activated by the own user since the feature is an opt-in product. In a recent conversation with CoinDesk, the CEO of Brave, Brendan Eich, explained that Brave Ads goes live today.

There are different ad inventory suppliers such as Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds and many others.

The CEO of TAP Network, Lin Dai, said that Brave is currently changing the paradigm of digital advertising where consumers are rewarded for their attention. TAP is a very important partner for Brave because it will bring over 250,000 partner merchants and brands to the platform.

According to Eich, the creator of JavaScript and founder of Mozilla, Brave uses a private ad system that doesn’t involve tracking on the front side. It picks ads that are specific to users according to their browser data. Instead of using data that the advertising companies will be gathering, they will have to rely on Brave browser’s machine learning technology.

Users will have to install the latest version of the web browser in order to start earning BAT for their attention. The ICO ended in just a few seconds after selling $35 million in BAT in just a minute.

At the moment, users of Brave Rewards can add the funds themselves or just accept grants from Brave and redistribute the BAT tokens among the websites they visit. As soon as Brave Ads starts, users will receive BAT that will be redistributed as well.

Users will be earning these coins but spending them could take a little bit longer. This is because users would be defrauding the company in just a day.

“If our users started taking BAT out on their own initiative, we would be defrauded overnight massively,” explained Mr. Eich.

This is the reason why they have not allowed users to take their funds out. Moreover, Brave is also working in a know-your-customer (KYC) solution to be compliant with future and current regulations around the world.

Uphold and Coinbase are going to be helping Brave users withdraw their funds in a simple and easy way for BAT tokens or fiat currencies.

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