Brave’s Partnership with BitFlyer Set to Enable BAT Token Rewards for the Japanese Market


Brave, the privacy-oriented browser, will soon allow its Japanese users to be able to receive the platform’s native token ‘BAT’ as rewards for viewing content. This milestone follows a partnership with Japan domiciled crypto exchange, BitFlyer, which saw the two entities combine efforts to provide a regulatory-compliant solution for the Japanese market.

Initially, Japanese users could only receive BAT points, but the deriving value was almost impossible since existing ecosystems did not allow for a conversion to BAT or fiat currencies like the JPY. The new partnership between Brave and BitFlyer, however, intends to solve this shortcoming. On that note, the two entities have been working on crypto wallet dubbed ‘Integrated Wallet’ that enables Brave Japanese users to receive BAT tokens directly instead of BAT points. The two firms noted,

“Brave users in Japan who are currently opted into Brave Rewards are receiving BAT Points for viewing ads, but after the release of the Integrated Wallet, they will receive BAT in their BitFlyer account linked to the Integrated Wallet.”

The wallet, which is set to debut in November, will further enable the Japanese market to purchase or sell BAT tokens on BitFlyer’s crypto exchange ecosystem. Also, they will be able to tip publishers and content creators through the BAT tokens. BitFlyer confirmed to Cointelegraph that its new collaboration with Brave would indeed enable such activity since the firm operates under Japan’s regulations.

BitFlyer president, Kumihiro Mine, went on to add that the partnership might as well forge a way for crypto assets past the payments and investment scope.

“Even those who have not been exposed to cryptocurrency will feel more familiar with them by increasing the opportunities to own and use cryptocurrency through the Brave browser.”

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