BRD recently announced that they have successfully raised $32 million which will be aimed at catapulting their customer acquisition through the introduction of a reward program concept. The money was raised from a combination of VC funding which included existing investor East Ventures.
New funds will allow BRD to scale its platform and expand their business team at its new offices in Chicago, Bend, and Tokyo. They recently announced the availability of its long-awaited “Augustus” release, which will enable sending, receiving, and buying of ERC20 tokens through a partnership with Changelly, a popular crypto exchange.
The newly formed BRD Rewards program and the BRD token has two uses. The first one being deep discounts when using financial services within the BRD app, and secondly tiered status with perks based on how many tokens.
Adam Traidman, the CEO and Co-founder of BRD said: “Since launching BRD as the first iOS bitcoin wallet in the App Store over 3 years ago, we’ve grown tremendously across the globe because of our dedication to decentralization. With our new offering to exchange tokens directly in the app, enabled by our trusted partner Changelly, consumers everywhere will now enjoy the simplicity in which they can buy bitcoin and cryptocurrencies along with assurances that they are protected in a virtually unhackable environment.”
More About BRD Bread
BRD is a global company that’s bringing blockchain-enabled financial services to the mobile generation. We provide consumers with the simplest and the most secure way to buy and protect bitcoin and other cryptocurrencies.
Launched in 2015, and headquartered in Zurich (Switzerland), BRD is a venture-backed company which has raised $40M from top investors focused on banking, FinTech, and the blockchain. The team has 1.1 million users in 170 countries and 76% of those are iOS. They’ve received 71% of their customers in the past year, a fact that attests to the recent popularity of cryptocurrencies. They have $6 billion of crypto assets under protection.